Director of Sales

500 Bailey Ave, New Hampton, IA 50659, USA

Posted Friday, August 21, 2026 at 5:00 AM

Accountability Objective

This position is accountable for the direction, management, and growth of sales across North and South America. The Director of Sales is responsible for driving revenue growth, profitability, and market expansion across North and South American markets while ensuring alignment with Tri Mark’s global strategy.

The position leads the development and execution of sales strategies, oversees key account management, and ensures effective coordination between Sales, Engineering, Product Management, and Operations. The role is responsible for achieving short- and long-term corporate objectives related to growth, profitability, and market leadership .

Dimensions

Total Employees +/- 500

Total number of Facilities +/- 6

Total Payroll +/- 30MM

Direct Reports +/- 4

Nature and Scope

This position reports to the Senior Vice President and is responsible for the leadership, direction, and performance of all North & South American sales activities. The Director of North & South American Sales operates within a global, matrixed organization and collaborates closely with global counterparts to ensure alignment of strategies, customers, and market approaches. The position is assisted by the following staff :

Market Manager ( 206 ) - This position is accountable for the direction, management, and growth of assigned markets, as well as the growth of new markets within assigned areas. The position recommends product line additions, deletions, and cost - reduction programs in markets of responsibility. The position is also responsible for profitability, market
-based pricing, competitor intelligence, and management of projects that satisfy customer requirements .

Market Manager (Non-206) - This position is accountable for the direction, management, and growth of assigned markets, as well as the growth of new potential applications and opportunities within assigned markets. The position recommends product line additions, deletions, and cost - reduction programs in markets of responsibility. The position is also responsible for profitability, market
-based pricing, competitor intelligence, and management of projects that satisfy customer requirements.

Market Manager (SV & PS) - This position is accountable for the direction, management, and growth of assigned markets, as well as the growth of new potential applications and opportunities within assigned markets. The position recommends product line additions, deletions, and cost - reduction programs in markets of responsibility. The position is also responsible for profitability, market
-based pricing, competitor intelligence, and management of projects that satisfy customer requirements.

Customer Relations Manager : (1) This position is accountable for creating the MRP (materials requirements plan), CRP (capacity requirements plan) and ERP (enterprise resource plan). These plans are in turn used to drive materials, people, machinery, and budgets for the next 1 to 5 years.

The incumbent has direct responsibility for leading and developing a team of sales and account management professionals, including Market Managers (On-Road, Off-Road and SV/PS), Account Management, and Customer Relations. The role requires the ability to motivate, develop, and manage personnel to achieve sales targets, profitability goals, and market expansion initiatives.

The position is responsible for identifying and executing profitable growth opportunities across North and South America by market segment, application, and customer. This includes evaluating market dynamics, competitive positioning, pricing strategies, and customer requirements to develop and implement effective…