Head of Social

Role Overview

The Community & Social Content Lead is responsible for shaping and executing the organic social presence across our hospitality brands. This role owns the day-to-day content creation while also helping guide the creative vision and brand consistency of how each concept shows up online and in the community.

This position is highly hands‑on — filming with a phone, editing, posting, engaging — while also thinking like a brand steward: curating moments, activating partnerships, and turning events into stories that live beyond the night.

• Film, edit, and publish high-quality, phone-first content across all concepts, with a strong emphasis on short‑form video
• Oversee the creative vision for organic content
  , ensuring brand consistency while honoring each concept’s personality
• Develop content ideas, shot lists, and storytelling frameworks that translate in‑venue energy into compelling social moments
• Guide how trends are adapted — not copied — to feel on‑brand and intentional

• Build and manage monthly social media calendars across all brands
• Schedule and publish content across platforms (Reels, carousels, static posts)
• Post Instagram Stories multiple times per week
  , capturing real‑time moments and behind‑the‑scenes content
• Monitor performance and help evolve strategy based on what resonates

• Actively engage with followers through DMs, comments, reposts, and community interaction
• Build and maintain relationships with influencers, creators, brands, and nonprofit partners
• Help identify and activate strategic partnerships that align with each concept’s values and audience
• Support influencer visits, gifting, collaborations, and content capture from start to finish

• Help conceptualize, curate, and execute social‑forward events including wine dinners, ticketed experiences, brand collaborations, and charity activations
• Collaborate with marketing, operations, and partners to ensure events are designed with storytelling and content capture in mind
• Capture content on‑site and oversee post‑event storytelling across platforms

• Manage donation certificates across all concepts (tracking requests, creation, coordination)
• Assist with printing and delivery of marketing materials (menus, push cards, posters)
• Support occasional after‑hours events and extended days tied to key activations and launches

• 1–3 years of experience in social media, content creation, or brand marketing
• Highly proficient in filming and editing content on a phone
• Strong eye for branding, aesthetics, and storytelling
• Comfortable overseeing creative direction while executing hands‑on
• Organized, proactive, and confident managing multiple brands at once
• Experience working with influencers, brand partners, or nonprofit collaborations
• Familiarity with paid social is a plus, but not required

This role bridges brand, community, and culture — turning moments into narratives, partnerships into visibility, and events into lasting brand equity.

We use eVerify to confirm U.S. Employment eligibility.

Compensation:
Competitive salary