Digital Media Specialist at Southern University at Orleans Orleans, LA
Job in
New Orleans, Jefferson Parish, Louisiana, 70123, USA
Listing for:
CDL Labor Logistics
Full Time
position
Listed on 2026-07-10
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Communications, Digital Media & Production
Salary/Wage Range or Industry Benchmark: 55000 - 65000 USD Yearly
USD
55000.00
65000.00
YEAR
Job Description & How to Apply Below
Position: Digital Media Specialist at Southern University at New Orleans New Orleans, LA
Location: New OrleansDigital Media Specialist job at Southern University at New Orleans. New Orleans, LA. Digital Media Content Strategist FLSA Classification
Exempt
Salary Range/Pay Grade
Salary Range: $55,000 - $65,000
Reports to
Director of Public Relations and Communications
Job Description Summary /objective
The Southern University at New Orleans (SUNO) Office of Communications works with the University community to advance the SUNO brand and reputation. Through the Office of Communications, we tell the story of the University positively to bring awareness, recruit students and shine a spotlight on the many achievements of the University, and its students, faculty, staff, and alumni. The Office of Communications handles multiple tasks to connect with local and national media outlets, University departments, colleges, and organizations, and the HBCU audience
Grant-Funded Position Statement
This position is partially funded by the Title III-B, Strengthening Historically Black Colleges and Universities (HBCUs) federal grant. As such, the Digital Media Content Strategist assists the Director of Pubic Relations & Communications with implementing the objectives established in the Title III Program for this federally-funded activity. Employment in this role is contingent upon the continued availability of Title III-B funds and may be modified or eliminated if grant funding ends.
Essential
functions
Develop and manage cross-platform digital content strategies aligned with SUNO’s marketing and communications goals.Maintain the university-wide editorial calendar and coordinate content production timelines with academic and administrative units.Create, edit, and schedule digital content for the SUNO website, email newsletters, and social media platforms (Instagram, Facebook, Linked In, You Tube).Design and execute comprehensive social media strategies to strengthen SUNO’s digital presence and audience engagement.Create, schedule, monitor, and respond to posts across all official university social media channels.Provide strategic oversight for university-affiliated social media accounts, including those managed by the Chancellor, academic programs, student organizations, and clubs, to ensure brand consistency and alignment with SUNO’s communication standards.Respond to direct messages, comments, and inquiries in a timely and professional manner.Track, analyze, and report monthly digital performance trends using analytics tools (e.g., Meta Insights, Google Analytics, You Tube Studio).Use data-driven insights to guide strategy, improve engagement, and optimize content effectiveness.Monitor social listening insights to inform strategic adjustments.Manage and grow email marketing campaigns using Constant Contact, including segmentation, content development, list management, and performance reporting.Work closely with the Web Content Producer to maintain accurate, engaging, and brand-consistent content across SUNO’s website.Collaborate with faculty, staff, and student groups to support campaigns tied to recruitment, student engagement, alumni relations, fundraising, and campus events.Align visual content with messaging priorities in partnership with the Director of Communications.Ensure all content adheres to SUNO’s brand guide, editorial standards, and accessibility guidelines.Stay current on digital communication trends, social media best practices, content strategy, SEO, and analytics.Ensure compliance with university branding policies, digital accessibility standards, and communication protocols.All other duties as assigned.Competencies
- Working knowledge of website management tools.
- Resourceful self-starter who can work independently and meet deadlines.
- Ability to set priorities and achieve goals while managing multiple projects.
- Ability to communicate effectively and work collaboratively.
- Ability to learn new technologies as needed.
- Strong troubleshooting and analytical abilities.
- Ability to generate creative ideas.
- Attention to detail and outstanding organizational skills
- Knowledge of web analytics and SEO.
- Ability to operate, maintain, troubleshoot, and perform repairs to audio and video equipment.
- Knowledge of professional audio…
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