Brand Asset Coordinator

Role Overview

The Brand Asset Coordinator assists with the day‑to‑day organization of the brands’ digital asset library. The role ensures creative and campaign files are uploaded on time, labeled correctly, and easy for teams to find and access. Working with Brand Studio, Marketing, Creative, Business Affairs, and agency partners, the Coordinator gathers required files and metadata, prepares assets for ingestion into the DAM, and completes quality checks such as file naming, metadata entry, version control, and folder placement using established standards.

The Coordinator provides day‑to‑day DAM user assistance, maintains job aids and process documentation, and coordinates with teams to ensure final campaign deliverables and updated assets are captured, posted, and maintained in the central library.

• Brand Asset Governance & Content Ecosystem Management
  • Serve as the steward of the enterprise brand asset ecosystem, ensuring all creative assets are organized, discoverable, and aligned with brand and legal standards.
  • As a member of the DAM Governance Council, help shape strategy, structure, and governance of the DAM platform, developing scalable taxonomies, metadata frameworks, and asset lifecycle processes.
  • Partner closely with Brand Studio, Creative, Marketing, and Agency partners to operationalize asset workflows, ensuring creative outputs are archived, version‑controlled, and accessible to global stakeholders.
  • Maintain standards for asset ingestion, tagging, classification, and archiving to ensure consistency across content channels and marketing initiatives.
  • Oversee the full lifecycle of creative assets uploads to DAM, including intake, quality assurance, publishing, version control, and retirement of outdated content.
  • Collaborate with Brand Studio, external agencies, and Business Affairs to align DAM governance with broader content management tools and platforms.
  • Champion best practices in digital asset governance, educating stakeholders and influencing adoption of standardized asset management processes.
• Stakeholder Enablement & Operational Support
  • Act as a subject‑matter expert on digital asset management, supporting internal teams in navigating the DAM platform and resolving asset search, metadata, or taxonomy challenges.
  • Partner with cross‑functional teams to optimize asset discoverability and usability across campaigns and channels.
  • Identify opportunities to improve workflows, automation, and asset management efficiency.
• Campaign Asset Integration & Cross‑Team Coordination
  • Collaborate with internal marketing teams and agency partners to ensure campaign assets are captured, documented, and integrated into the central asset library.
  • Maintain alignment between campaign deliverables and the master asset tracking framework, ensuring teams have access to current and approved creative.
  • Support the development of documentation, guidelines, and training materials that drive consistent asset management practices across teams.

• Years and Type of Experience
  • 2‑3 years of professional experience in Digital Asset Management, Content Management, or Brand Management environments.
  • Experience managing or supporting DAM platforms and content ecosystems, including taxonomy, metadata standards, and asset lifecycle management.
  • Experience working within marketing, creative, brand, or agency environments where large volumes of digital content and creative assets are produced and distributed across multiple channels.
  • Demonstrated experience collaborating with cross‑functional stakeholders including marketing, creative, legal, and external agency partners to operationalize content workflows and asset management processes.

• Strong understanding of Digital Asset Management systems, metadata structures, taxonomy development, and industry best practices for asset governance and discoverability.
• Knowledge of digital content life cycles, including creation, approval, distribution, version control, and archiving across marketing and creative workflows.
• Working knowledge of digital asset types across marketing channels—including social, e‑commerce, paid media, web, and integrated campaigns.
• Profi…