Director of Franchise Recruitment Media

Job Title:

Director of Franchise Recruitment Media Job Level: Full Time Exempt Department:
Marketing

Reports to:

VP of Franchise Recruitment Marketing Position Summary

This role is responsible for leading the HOTWORX Media Studio, an in‑house content program dedicated exclusively to franchise development. This position exists to build the most compelling franchise recruitment media platform in the fitness industry by producing consistent, high‑quality content that attracts qualified franchise candidates, strengthens the HOTWORX brand, and lowers the long‑term cost of franchisee acquisition.

The Director of Franchise Recruitment Media will oversee the planning, production, distribution, and performance of all franchise development media while collaborating directly with the Founder & CEO, the Franchise Development Team, Marketing Department, and Information Technology Team to communicate the HOTWORX story through engaging digital content.

The mission of the HOTWORX Media Studio is to replace dependence on outside creative agencies by becoming an internal content engine that continuously educates, inspires, and converts prospective franchise owners through authentic storytelling and innovative media production.

Develop and operate the HOTWORX Media Studio as the industry's premier franchise recruitment content program by producing world‑class media that positions HOTWORX as the most innovative and technology‑forward fitness franchise in the world. Create compelling content that attracts qualified franchise candidates while continually strengthening brand awareness, improving lead quantity and quality, increasing franchise conversions, and reducing franchise recruitment costs over time.

Including the following, other duties may be assigned as business needs dictate:

• Produce and publish regular video content across Facebook, Instagram, Linked In, X, and emerging social platforms.
• Develop educational posts, leadership articles, short‑form videos, and long‑form content.
• Coordinate photography, filming schedules, interviews, and speaking opportunities.
• Repurpose long‑form content into multiple social media assets each week.
• Manage the CEO's content calendar and publishing schedule.

• Produce at least one professionally developed franchisee success story each month.
• Film owner interviews throughout the country.
• Highlight multi‑unit growth, community impact, and business success.
• Capture written testimonials, photography, and video assets.
• Create social media clips and long‑form feature stories from each interview.

• Studio opening videos
• Ribbon‑cutting coverage
• Franchise owner interviews
• Customer testimonials
• Drone footage where appropriate
• Social media launch campaigns
  
  Highlight reels for franchise recruitment

• Guest scheduling
• Episode planning
• Recording coordination
• Video production
• Audio editing
• Publishing
• Social media promotion
• Short‑form highlight clips
• Distribution across podcast platforms
• Potential guests include:
  • Franchise owners
  • Industry experts
  • Vendors
  • Athletes
  • Business leaders
  • HOTWORX executives

• Why HOTWORX?
• Technology Advantage
• Future of Fitness
• AI in Fitness
• Franchise Buying Process
• Available Markets
• Convention Highlights
• New Product Launches
• Training Programs
• Technology Innovations
• Company Milestones

• Educational videos
• Animated explainers
• AI‑assisted graphics
• Interactive presentations
• Digital brochures
• Infographics
• Recruiting assets
• Orientation Day and other collateral support materials

• Presentation development
• Registration pages
• Recording
• Live production
• Editing
• Repurposing webinar content into multiple marketing assets

• Facebook
• Instagram
• Linked In
• X
• You Tube
• Tik Tok (when appropriate)
• Ensure consistent branding and messaging across all channels.

• Editorial calendar management
• Production scheduling
• Vendor coordination
• Equipment management
• Studio organization
• Creative asset library management
• Brand standards
• Production workflow optimization

• Qualified…