Manager, Social Media & Content Strategy

Join the world’s largest HVAC company, named by Forbes as one of America's Best-In-State Employers 2025!
Make your mark at the world’s largest HVAC company Daikin Applied is seeking a strategic, creative, and business-minded communications leader to own and evolve our enterprise social media strategy and digital engagement approach. This role is a key member of the Integrated Communications team, responsible for connecting social media to executive visibility, thought leadership, employee engagement, media relations, brand storytelling, and marketing initiatives, ensuring the company shows up with a cohesive, compelling voice across channels.

The ideal candidate understands social media as a strategic business tool, not just a publishing channel, and brings a blend of strategy, storytelling, advisory, and analytics capabilities to drive engagement, surface insights, and amplify enterprise priorities. Come be a part of an exciting journey at Daikin Applied, where innovation and excellence drive our every endeavor!

Location:

Plymouth, MN, Hybrid

• Develop and execute Daikin Applied’s enterprise social media strategy across Linked In, Facebook, Instagram, You Tube, and emerging platforms
• Establish governance, channel standards, publishing guidelines, and best practices
• Build and maintain an integrated social media calendar aligned to company priorities, campaigns, product launches, events, and employer brand initiatives
• Continuously evaluate platform performance and identify opportunities to increase engagement, reach, and brand visibility

• Identify and develop compelling stories that showcase Daikin Applied’s people, customers, innovations, culture, and business impact
• Translate complex technical topics into engaging, accessible content for external audiences
• Develop social content including executive posts, campaign narratives, video concepts, and event coverage
• Partner with designers, agencies, and stakeholders to produce high-quality content
• Ensure consistency in brand voice, messaging, and visual identity across channels

• Support executive social presence and thought leadership initiatives
• Develop programs that encourage employee advocacy and responsible engagement
• Identify opportunities to amplify key business milestones through leadership voices
• Provide guidance and coaching to leaders on effective social media engagement

• Lead enterprise social listening to monitor industry trends, customer sentiment, and competitive activity
• Identify opportunities and risks that may impact reputation or stakeholder engagement
• Translate insights into recommendations that shape messaging, campaigns, and communications strategies
• Deliver actionable intelligence to Communications, Marketing, HR, and business leaders
• Partner with Corporate Communications on reputation management and issues monitoring

• Partner closely with Communications, Marketing, HR, and business leaders to develop coordinated plans that maximize impact
• Serve as the enterprise amplification engine, extending priority narratives across social channels in a deliberate, integrated way
• Identify opportunities to connect social with earned media, executive communications, employee communications, and owned channels
• Serve as a strategic advisor on how digital engagement supports broader business objectives
• Contribute to the continued evolution of Daikin Applied’s integrated communications model

• Measure and report on audience growth, engagement, share of voice, and campaign effectiveness
• Develop dashboards and executive reporting that translate metrics into meaningful insights
• Connect digital engagement metrics to broader business outcomes, including brand visibility, talent attraction, and reputation
• Continuously refine strategy based on performance data and audience insights

• The ability to make an impact and shape your career with a company that is passionate about growth
• The support of an organization that believes it is…