Americas Marketing Manager - Beauty Personal Care, Naturals
Listed on 2026-08-14
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Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Product Marketing
Job Title:
Americas Marketing Manager
- Beauty Personal Care, Naturals
This is a rare opportunity to influence the future of natural and sustainable beauty on a global scale. As Americas Marketing Manager, Beauty & Personal Care
- Naturals, you will lead the strategic direction of a high-growth portfolio, transforming market trends and customer insights into innovation, investment, and commercialization priorities that drive business success.
You’ll partner with global leaders across R&D, sales, technology, and marketing to identify new growth platforms, shape portfolio strategy, and deliver market-leading solutions. With significant visibility among executive leadership, Tier 1 customers, and industry stakeholders, this role offers the chance to become a recognized thought leader while making a measurable impact on revenue growth, innovation, and long-term business strategy.
Responsibilities Include:1. Strategy Definition & Direction
- Define and drive the long-term (3-5 year) growth strategy for the Naturals portfolio, aligning with global BPC segment priorities
- Shape portfolio direction by identifying strategic growth platforms, white spaces, and innovation priorities
- Influence portfolio investment decisions, pricing architecture, and prioritization of NPIs
2. Market & Portfolio Leadership
- Translate global megatrends (sustainability, naturality, regulatory shifts) into clear strategic direction and actionable growth roadmaps
- Lead definition of value propositions and positioning frameworks for Naturals across regions
- Establish priority segments and customer focus areas (Tier 1, OEM/ODM, emerging players)
3. Cross-Regional & Cross-Functional Influence
- Drive alignment across R&D, Sales, Technology, and regional marketing teams globally
- Lead cross-regional strategic initiatives to ensure consistency in execution and portfolio deployment
- Act as a key interface between global strategy and regional execution teams
4. Innovation & Go-to-Market Leadership
- Own the strategic direction of NPI pipelines, ensuring alignment with future market and customer needs
- Guide global and regional teams on go-to-market models, commercialization frameworks, and launch priorities
- Influence adoption strategies at key customers and across regions
5. External Representation & Thought Leadership
- Serve as a recognized SME in Naturals and sustainable ingredients
- Represent the company in key customer engagements, industry events, and strategic discussions with Tier 1
- Shape market perception through thought leadership, insights, and external visibility
6. Business Impact & Ownership
- Accountable for driving sustainable revenue growth and long-term value creation, not just execution of regional targets
- Influence long-range business planning, pipeline generation, and strategic partnerships
- Provide leadership through influence rather than direct authority across global teams Qualifications:
The following are required for the role
- Bachelor's degree required;
Chemistry, Chemical Engineering, Cosmetic Science, Materials Science, or related technical field preferred. - 8+ years of Beauty & Personal Care ingredients marketing experience.
- Demonstrated ability to define strategy and influence business direction, not only execute plans
- Strong track record of cross-functional leadership and stakeholder influence at senior levels
- Bachelor's degree required;
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