Philanthropy Digital Content Specialist

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.

Webelieve that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today!

This job oversees the implementation and optimization of content marketing initiatives. Drives online content strategy; drafts, builds and edits web content; manages online reputation management, business listings and provider profile presence; tracks analytics and user behavior; supports system brand and online marketing initiatives; collaborates with the creative media services and digital marketing teams on creative ideas, design options, functionality, implementation and content;

participates in the strategic planning process for clients; and assists or oversees special projects and initiatives.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company’s discretion.

Required – Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.

Required – 5 years of experience in web management and content creation.

Preferred – 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

• Strong writing and editing skills and knowledge of Associated Press (AP) style.
• Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals throughout health system.
• High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.
• Knowledge of programming language, markup language, and digital visual effects including HTML, CSS, Java script, and Adobe After Effects.
• Knowledge of major social channels including Facebook, Twitter, Instagram, Pinterest, Linked In, You Tube and their analytics capabilities.
• Advanced project management and organizational skills.
• Strong analytical skills and ability to use logic to formulate solutions to problems.
• Knowledge of user experience (UX)/user interface (UI) design and search engine optimization to produce accurate, high quality work.

• Drives online content strategy in areas of focus to increase digital engagement and online performance across multiple channels and provide measurable marketing return on investment.
• Drafts, edits and proofreads online marketing material, including copy, video and creative assets for website, social media, online advertising and blog while maintaining consistency with brand or sub-branding guidelines.
• Manages online reputation management, business listings and provider profile presence in given areas of focus by region or service line.
• Collaborates with brand, design and creative media teams and/or manages external vendor partners on creative ideas and design options, functionality, implementation and content within brand guidelines.
• Analyzes data and user behavior and tracks outcomes to determine marketing impact and improve online user experience to deliver return on investment (ROI) and report out insights to leadership and internal stakeholders.
• Participates in the strategic planning process for clients and assists or…