Digital Marketing Campaign Manager, Advancement Communications - University Advancement

Location

SAINT LOUIS, MO 63105

37.5

Washington University Advancement is seeking a dedicated and highly skilled Digital Marketing Campaign Manager who will serve as a Salesforce Marketing Cloud email builder and traffic manager. The successful candidate in this new role will play a crucial role in managing and executing email marketing campaigns essential for the university's fundraising, alumni relations, and other advancement initiatives. This position requires a detail-oriented project manager and problem solver and skilled email designer to ensure successful deliveries and efficient internal operations in a high-volume environment (approx.

900 campaigns per year). Digital Strategy is a team of six digital comms professionals, with three dedicated to email marketing.

Primary

Duties & Responsibilities:

• Design and schedule email marketing campaigns and templates for alumni engagement, annual giving, and fundraising initiatives. Manage the draft, review, and approval process for individual projects. Troubleshoot and resolve email deployment issues promptly. Manage the approval queue for email builds created outside of Advancement Communications.
• Serve as project/traffic manager for Salesforce Marketing Cloud projects; serve as point-person for a UA-wide email campaign calendar; report on project status in email team production meetings; interface with UA partners to kick-off new projects, gather assets, and define project scope; trouble-shoot 'at risk' projects.
• Seed list management, producing assets for meetings and presentations, managing and organizing creative assets for digital strategy team.
• Perform other duties as assigned.

Working Conditions:

Job Location/Working Conditions

• Normal office environment
• Occasional travel to off-campus locations.
• Possible travel for training and education.

Physical Effort

• Typically sitting at a desk or a table

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Education:

Bachelor’s degree

Certifications
** /Professional Licenses **:

No specific certification/professional license is required for this position.

Work Experience:

Relevant Experience (3 Years)

Skills:

Not Applicable

Driver’s License:

A driver’s license is not required for this position.

Preferred Qualifications:

• Three years of experience in email marketing in a higher education, non-profit, or similar environment.
• Skills in Salesforce Marketing Cloud or similar email marketing automation platform (Marketo, Hubspot, Eloqua, Pardot, etc.)
• Salesforce Marketing Cloud Email Specialist Certification
• Skills in Click Up (project management app)

This position is located in St. Louis, MO and the targeted hiring range for this position is $58,400 - $66,000.

Education:

No additional education unless stated elsewhere in the job posting.

Certifications
** /Professional Licenses **:

No additional certification/professional licenses unless stated elsewhere in the job posting.

Work Experience:

No additional work experience unless stated elsewhere in the job posting.

Skills:

Brand Guidelines, CAN-SPAM, Collaboration, Data Privacy Law, Deadline Management, Developing Partnerships, Digital Marketing, Email Deliverability, Email Design, Email Marketing, General Data Protection Regulation (GDPR), Multitasking, Organizing, Project Management, Salesforce Marketing Cloud Email Studio, Verbal Communications, Written Communication

G12

$58,400.00 - $99,700.00 / Annually

The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one’s qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.

All external candidates…