Chief Enterprise Brand & Communications Leader
Listed on 2026-08-21
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Marketing / Advertising / PR
Marketing Communications, Brand Ambassadors & Brand Management, Marketing Management, PR / Communications
Description
Roers Companies is seeking an energetic, dedicated professional to join our team in Plymouth, MN as a Vice President of Enterprise Brand & Communications!
About Us
Roers Companies is a 2025 USA Today Top Workplace and a national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed more than $4 billion in real estate, representing 15,000+ homes across the Midwest, Mountain Southwest, and Sunbelt regions.
Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.
About You
You’re passionate about your work and strive to achieve ambitious goals. You offer an extra hand and aren’t afraid to ask for help when needed. You act with integrity and empathy for the people around you. You get the big picture while executing the little details. In other words, you share our corporate values — passion, work ethic, teamwork, integrity, and ownership mindset.
Job Summary
The Vice President, Enterprise Brand & Communications provides strategic leadership for Roers Companies' enterprise brand, communications, reputation, and marketing governance efforts. This role is responsible for establishing and maintaining a consistent company brand, communications strategy, and messaging framework across all business lines while supporting the unique needs of key stakeholder groups. This role will serve as the senior leader responsible for ensuring that Corporate Marketing, Portfolio Marketing, Equity Marketing, Third-Party GC Sales/Business Development Marketing, and HR/Internal Communications operate with clear lanes, shared standards, and a consistent Roers Companies story.
The Vice President oversees internal and external communications, public relations, media relations, reputation management, executive communications, corporate digital channels, enterprise events, and brand standards. This leader works closely with business and functional leaders to align messaging, strengthen organizational communication, and ensure a consistent and cohesive representation of the Roers Companies brand.
Requirements
Enterprise Brand Strategy & Governance
- Own and evolve the Roers Companies enterprise brand strategy, messaging framework, brand architecture, tone, and visual identity with execution and day-to-day brand management led by Corporate Marketing leadership.
- Establish and maintain brand standards, templates, approval processes, and governance tools across business lines.
- Oversee corporate collateral, brand assets, photography standards, signage standards, merchandise standards, and digital asset governance through Corporate Marketing team leadership.
- Ensure business-line marketing efforts align with the broader Roers Companies brand story while allowing appropriate audience-specific customization.
- Partner with business leaders to define how Roers Companies shows up across resident, investor, employee, municipal, trade partner, client, and industry audiences.
Cross-Functional Marketing Integration
- Serve as the EOS-style integrator for cross-functional marketing strategy and operating system across Corporate Marketing, Portfolio Marketing, Equity Marketing, Third-Party GC Sales/Business Development Marketing, HR/Internal Communications, and other business-line stakeholders.
- Clarify decision rights, ownership, approval pathways, and escalation points across marketing and communications activities.
- Facilitate alignment among teams when initiatives cross functional lines, such as sponsor ships, events, PR opportunities, corporate campaigns, project milestones, trade shows, community events, and executive visibility.
- Create and manage an enterprise marketing calendar that provides visibility into major campaigns, events, launches, awards, PR moments, investor activities, property milestones, and internal communication priorities.
Strategic Communications, PR & Reputation
- Lead the company’s strategic communications approach,…
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