GTM & Growth Lead — Product Marketing
Job in
Metairie, Jefferson Davis Parish, Louisiana, 70011, USA
Listed on 2026-08-22
Listing for:
b1BANK
Full Time
position Listed on 2026-08-22
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Product Marketing, Market Research, Marketing Management
Job Description & How to Apply Below
b1
BANK is seeking a Senior Manager, Product Marketing in Metairie, Louisiana to drive how our products are commercialized—from strategy to go‑to‑market execution and performance measurement. You will partner with Product Management to own positioning, launches, and campaign outcomes that drive acquisition and cross-sell.
Responsibilities include leading GTM planning, defining audience segmentation, and managing agency partners, while ensuring compliance and cross‑functional alignment across
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