Marketing & Communications Manager

Marketing & Communications Manager

Reports to:

Director of Marketing and Communications

FLSA Status:
Exempt

Position Type:
Full Time

Location:

Network Office, with travel to school sites as needed

The Marketing and Communications Manager develops and executes marketing and communication strategies, manages First Line’s digital presence, and drives community engagement to ensure consistent brand messaging across all channels. The role spans internal staff communications, external storytelling, graphic design and content creation, social media strategy, and student recruitment support. The Manager works primarily from the network office with regular visits to school sites for events and projects.

• Leads internal communications including "This Week at First Line," "Stall Street Journal," "CEO Memos," "Shoots and Leaves," and other staff communications as needed.
• Collaborates with the Director of Marketing and Communications on storytelling and content strategy.
• Manages the internal staff portal (Google platform), including communication tools and templates.
• Supports summer and network-wide professional development events, including creating signage and coordinating pep rallies.
• Works with network directors and school leaders to foster collaboration and consistent messaging across the network.

• Supports external communications, including quarterly newsletter development and content curation.
• Collaborates with the Director of Marketing and Communications on external content strategy and storytelling.
• Supports crisis communications as needed, working with operations and executive teams to create and disseminate timely messaging.
• Works with other New Orleans CMOs and community organizations on coordinated messaging and campaigns.

• Manages and maintains First Line Schools’ photo and video archives.
• Ensures brand consistency across all communication channels and materials.
• Curates and creates engaging news stories and updates throughout the year.
• Compiles and disseminates all-staff communication emails with approval from the CSAO.

• Leads website management and maintenance, including annual site audits and regular content updates.
• Drives social media strategy across all platforms, managing a team of four social media ambassadors.
• Develops and executes social media campaigns that showcase balanced representation across all school sites.
• Manages the annual social media budget and tracks performance metrics.

• Supports community outreach events (including daycare visits and enrollment fairs) and maintains relationships with key community stakeholders.

• Bachelor’s degree (BA or BS) required; degree in Marketing, Communications, Journalism, or related field preferred.
• Experience in marketing, communications, or a related role, preferably in education or nonprofit settings.
• Advanced graphic design skills with proficiency in Adobe Creative Suite or similar software.
• Strong web and social media management experience; demonstrated ability to drive strategy and track performance metrics.
• Proficiency in Google Suite (Gmail, Docs, Drive, Calendar, Meet, Sheets) and strong general software skills.
• Excellent project and time management skills with the ability to manage multiple work streams and meet deadlines in a fast-paced environment.
• Strong research, writing, and verbal communication skills; keen attention to detail.
• Experience working with people from a variety of backgrounds.

• Believes in every student’s ability to achieve in a rigorous college or career prep curriculum.
• Achieves results based on agreed-upon expectations; takes personal responsibility and works effectively in a self-directed manner.
• Highly detail-oriented with strong critical thinking skills; able to manage frequent interruptions while maintaining quality across multiple tasks.
• Collaborates effectively with a range of stakeholders across school and network.
• Shares a commitment to creating great schools in New Orleans.
• Models the First Line Commitments:
  We Keep Learning, We…