Vice President of Marketing; Caesars Orleans

Vice President of Marketing (Caesars New Orleans)

New Orleans, LA, United States (On-site)

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WE ARE CAESARS
At Caesars Entertainment, our Mission, Vision & Values reflect our unique purpose, providing people with possibilities and places to have fun. Our Mission, Vision & Values represent a unifying and inspiring way forward, and all Team Members are expected to uphold them.
Our Mission
: “Create the Extraordinary”
Our Vision
: “We create spectacular worlds that immerse, inspire and connect you. We don’t perform magic; we create it with excellence.”
Our Values
: “Blaze the Trail, Together We Win, All-In on Service”
Our corporate social responsibility framework, People Planet Play, represents our continuous dedication to enhancing economic development, uplifting the wellbeing of our Team Members and their families, and making positive contributions to the communities we operate in.

The Vice President of Marketing is responsible for developing and executing the overall marketing strategy for Caesars New Orleans. This role drives incremental revenue and profitability by creating, managing, and optimizing marketing programs targeted at premium and high-value players across domestic and international markets.

Caesars New Orleans unveiled the opulent and indulgent luxury of a $435 million dollar expansion to transform our award-winning property in Fall of 2024.

The property expansion plan added a new, 340-room hotel tower along with other expanded amenities at the site, including--

• A full exterior and interior redevelopment & redesign
• A new 340-room hotel tower featuring two stories of Nobu Hotel with stunning views.
• Exciting new culinary and hospitality experiences, including the renowned Nobu Restaurant
• Improved, expanded, and elevated gaming areas featuring more than 1,300 slot machines, 120 table games, a 20-table Poker Room, three outdoor gaming courtyards and a 5,700-square-foot state-of-the-art Caesars Sports book.

Join the #1 Team at a Top Place to Work and be part of the most exciting era in North American gaming.

• Develops the market segmentation in order to maximize casino revenue.
• Responsible for the overall media advertising campaign.
• Responsible for brainstorming, formulating, and executing special package plans.
• Manages a market analysis system to identify markets and premium players that will generate an acceptable amount of revenue for the invested expenses for marketing programs and complementary services.
• Manages special events designed to attract premium players in both Table Games and Slots.
• Develops relationships with premium players in key domestic and international markets.
• Develops relationships with local restaurants and hotels to provide service to premium players.
• Coordinates activities, customer databases, and special events with general marketing functions.
• Provides input, direction, and participation in special events.
• Coordinates national sales and marketing efforts utilizing manpower to maximize Caesars benefits.
• Acts as a role model to other employees and always presents oneself as a credit to Caesars and encourages others to do the same.
• Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies

• 3+ years of senior executive level marketing experience; deep understanding of finance and drivers of performance
• Minimum of 10 years of progressive experience in marketing and sales.
• Bachelor’s degree required; MBA with a concentration in Marketing or Sales preferred.
• Strong communication, leadership, and strategic thinking skills.
• Creative, results-driven, and collaborative team player.
• Prior experience in hospitality, hotel, or casino marketing strongly preferred.
• Professional…