Digital Content Specialist; social video) PRN​/Orleans

Exceptional care starts with exceptional people.

For us, this is more than a job– it’s a calling. It’s waking up each day, looking for ways to make a difference with a compassionate, inclusive and talented team. Ochsner empowers you to discover your passion, reach your potential, and Pursue Your Purpose. Exceptional care starts with exceptional people and teams. Together we are leading the way.

Ochsner Health is seeking a creative and agile PRN short-form social media video creator and editor based in New Orleans to produce engaging, high-quality video content for our social media channels (Instagram Reels, Facebook Reels, Tik Tok, and You Tube Shorts) on an as-needed basis. The specialist will film and edit compelling vertical videos that highlight our medical staff, patient success stories, health tips and community impact.

This role offers high flexibility, with hours fluctuating based on campaign launches, health awareness observances and hospital events.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company’s discretion.

Required – Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.

Required – 3 years of experience in web management and content creation.

Preferred – 3 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

• • Expertise with video editing programs, including Cap Cut Pro, Adobe, Canva, and native Instagram, Tik Tok and Facebook video editing tools
  • Knowledge of major social channels including Tik Tok, Facebook, Instagram, Linked In, You Tube and their analytics capabilities.
  • Experience creating video content for social media channels such as Instagram Reels and Tik Tok.
  • Strong writing and editing skills and knowledge of Associated Press (AP) style.
  • Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals throughout health system.
  • High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.
  • Advanced project management and organizational skills.
  • Strong analytical skills and ability to use logic to formulate solutions to problems.
  • Knowledge of user experience (UX)/user interface (UI) design and search engine optimization to produce accurate, high-quality work.
  • Strong people skills; the ability to collaborate with others, take feedback and propose solutions.

• • Attends events and video shoots in person to film short-form social media videos for Instagram Reels, Facebook Reels, Tik Tok, You Tube Shorts, and other social media channels
  • Edits short-form videos in accordance to Ochsner Health branding and style
  • Drives online content strategy in areas of focus to increase digital engagement and online performance across multiple channels and provide measurable marketing return on investment.
  • Collaborates with brand, design and creative media teams on creative ideas and design options, functionality,…