Director of Marketing Loyola University Orleans

The Director of Marketing serves as a senior leader within the Office of Marketing and Communications (OMC) and supports the university-wide marketing structure required to advance Loyola University New Orleans’ strategic priorities. This position plays a central role in strengthening Loyola’s institutional marketing, brand alignment, campaign coordination, campus partner engagement, and marketing governance.

The Director of Marketing serves as the primary relationship manager between OMC and campus partners, helping academic and administrative units translate goals, audiences, priorities, and timelines into strategically aligned marketing and communications work. The position also oversees institutional marketing intake, directs project prioritization, maintains oversight on capacity demands, and helps ensure that marketing activity across the university is coordinated, appropriately sequenced, and aligned with Loyola’s mission, brand standards, strategic plan, and available resources.

This role is essential to Loyola’s transition toward a more coordinated and unified marketing and communications model. The Director of Marketing helps establish and enforce clear engagement expectations, consistent intake and approval processes, and responsive communication with campus partners.

• Lead Institutional Marketing Strategy
  Lead the development and execution of institutional marketing strategies that advance the university’s strategic plan, strengthen the university’s brand, and support enrollment, retention, advancement, institutional visibility, and other university-wide priorities.
• Develop Integrated Marketing Strategies and Campaigns
  Develop integrated marketing strategies for colleges, departments, programs, events, campaigns, and institutional initiatives, ensuring recommendations align with university priorities, audience needs, brand standards, and available capacity. Coordinate major institutional marketing initiatives that support recruitment, retention, advancement, institutional visibility, the strategic plan, and the university’s brand.
• Coordinate Cross-Functional Marketing Execution
  Collaborate with the Project Manager, communications, creative, digital, social media, content, and web colleagues to ensure approved marketing strategies are appropriately scoped, scheduled, and translated into coordinated audience-centered deliverables across appropriate channels.
• Serve as Primary Strategic Liaison for Campus Partners
  Serve as the primary relationship manager and strategic liaison between OMC and campus partners, helping academic and administrative units define project goals, audiences, priorities, timelines, deliverables, and measures of success, while providing guidance on OMC policies, processes, and brand standards.
• Evaluate Marketing Performance, Capacity, and Risk
  Monitor marketing performance, campaign effectiveness, project demand, workflow, and resource utilization to evaluate outcomes, identify capacity issues, service gaps, operational risks, and opportunities for improved planning and coordination. Use performance metrics and data to inform decision- making and continuous improvement, and elevate potential reputational, operational, budget, compliance, web, digital, or timeline risks to OMC leadership as appropriate.
• Strengthen Marketing Operations and Workflow
  Lead the implementation and continuous improvement of project management systems, workflow tools, intake standards, campaign planning resources, project briefs, reporting tools, and other operational frameworks that strengthen coordination, resource alignment, visibility into workload, and marketing effectiveness.
• Oversee Marketing Intake and Project Prioritization
  Provide strategic oversight of OMC’s…