Marketing Analyst

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Location: New Orleans, Louisiana, United States

Company: Entergy

PS

Job Title:

Marketing Analyst, Sr Staff

Work Place Flexibility: Hybrid

Legal Entity: Entergy Services, LLC

The Marketing Analyst Sr Staff is responsible for driving customer engagement, digital adoption, retention and growth across the organization. This role develops and implements effective marketing strategies and collaborates with cross-functional teams to enhance the customer experience and accomplish business goals.

• Drive customer growth, engagement and retention
• Develop a deep understanding of the target audience and their needs through collaboration with cross-functional teams.
• Conduct analyses to uncover insights about customer behaviors, preferences, and pain points through cohort analysis, A/B testing, funnel analysis, audience segmentation, and other data-driven approaches.
• Analyze the customer journey and identify opportunities to optimize the experience, increase retention, and drive adoption and growth.
• Optimize marketing performance across channels, including display advertising, paid search, paid social, email, SMS, voice and direct mail to reach customers and deepen engagement.
• Develop metrics and frameworks for measuring and reporting on marketing investments and campaign effectiveness.
• Campaign development and execution
• Develop and execute integrated marketing and communications campaigns.
• Collaborate with key stakeholders to ideate, develop, and refine compelling campaign messaging, copy, and visuals that resonate with the target audience.
• Oversee the creation and deployment of email newsletters, leveraging customer data and insights to optimize content for maximum awareness and engagement.
• Continuously test and iterate on campaign elements, analyzing performance data to identify opportunities for improvement and inform future campaign strategies.
• Strategic planning and reporting
• Collaborate with marketing leadership to develop and align on annual marketing plans and budgets.
• Prepare comprehensive performance reports and presenting key insights and recommendations to stakeholders.
• Identify emerging trends and opportunities to inform the organization's long-term marketing strategy.

Minimum
education
required of the position

• Required:
  
  Bachelor’s degree in communications, marketing or related field

Minimum
experience
required of the position

• Required:
  
  At least 5 years of related professional experience

Minimum
knowledge, skills and abilities
required of the position

• Excellent communication and presentation skills, with the ability to effectively convey brand messages internally and externally via traditional and digital channels
• Knowledge of segmentation strategies to accomplish business goals
• Critical thinking and problem-solving skills

Primary

Location:

Louisiana-New Orleans Louisiana :
New Orleans || Louisiana :
Baton Rouge || Mississippi :
Jackson || Texas :
The Woodlands

Job Function: Corporate

FLSA Status: Professional

Relocation Option: No Relocation Offered

Union description/code: NON BARGAINING UNIT

Number of Openings: 1

Req : 125147

PS

Job Title:

Marketing Analyst, Sr Staff

Travel Percentage: Up to 25%

An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please  to view the EEO page, or see statements below.

The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of the Entergy System of Company employees to perform their…