Shopping Lead

LIVE SHOPPING LEAD (FLEXIBLE ENGAGEMENT)

Big Easy Blends, LLC

New Orleans, LA (on-site / hybrid) — remote considered for the right person

Engagement:
Flexible — full-time, part-time, contract, or hourly. Open to all structures.

Compensation:
Base or hourly rate plus commission on live shop sales

Reports to:

VP of Marketing / Head of Sales

Big Easy Blends is a New Orleans–based beverage manufacturer producing frozen and ready-to-drink pouch beverages across a portfolio of beloved licensed and proprietary brands — including ICEE, SLUSH PUPPiE, Welch's Smoothies, Sponge Bob Smoothies, WITHOUT Mocktails, Mila's Soft Ice, Blendology, and Tampico. We sell across mass, club, dollar, grocery, K-12, and food service channels, and we're expanding into direct‑to‑consumer and social commerce.

Live shopping is a core part of that next chapter.

We're looking for a hands‑on live shopping pro who knows the live commerce landscape cold and can build and run our live selling program. This is equal parts strategist and operator: you'll design the plan and be on camera, behind the scenes, and in the data. If you understand what makes a Tik Tok Shop LIVE convert, how to staff and script a multi‑hour selling session, and how to turn a fun, on‑brand stream into repeatable revenue, we want to talk to you.

This is a flexible engagement. Whether you're looking for a full‑time role, a part‑time gig alongside other work, an independent contract, or hourly host/operator work, we're open to structuring it around what fits — and every structure includes commission on the sales you drive through the live shop, so strong performers are rewarded directly for the revenue they generate.

Note:

This role is on camera. Comfort hosting live, and/or a strong eye for directing hosts and creators, is essential.

• Own the live shopping strategy across relevant platforms (Tik Tok Shop LIVE, Amazon Live, Whatnot, Instagram/Facebook Live, You Tube, and emerging channels), matched to the right brands and audiences.
• Build the end‑to‑end playbook: show formats, run‑of‑show scripting, promotional calendar, offer and bundle design, and post‑stream follow‑up.
• Plan, produce, and host or co‑host live sessions — including booking talent/creators, coordinating product, and managing the live set.
• Recruit, brief, and manage a roster of creators, affiliates, and hosts; build an affiliate/commission program that scales.
• Coordinate cross‑functionally with sales, supply chain, and operations to ensure inventory, fulfillment, and promo pricing are ready for each event.
• Set up and manage the commerce backend: product catalogs, storefronts, promo codes, and platform compliance.
• Define and report on KPIs — viewers, watch time, conversion rate, AOV, GMV, return rate, and customer acquisition cost — and iterate based on what the data shows.
• Manage the live shopping budget and report ROI in board‑ready terms.
• Stay ahead of platform changes, trends, and competitor activity in social and live commerce.

• Comfort on camera and/or a strong eye for casting and directing hosts and creators.
• Experience in social commerce, live shopping, influencer/affiliate marketing, e‑commerce, or digital marketing, with demonstrable live selling results. (We're more interested in what you've sold on a live stream than years on a resume.)
• Deep, current fluency with at least one major live shopping platform (Tik Tok Shop strongly preferred) and a working grasp of the broader ecosystem.
• Track record of turning live content into measurable sales — you can speak to conversion rates, GMV, and AOV from work you've actually run.
• Strong project management — you can run a content calendar, a production schedule, and a creator roster at the same time.
• Analytical fluency: comfortable in platform dashboards and spreadsheets, and able to translate metrics into decisions.
• Self‑starter energy suited to a fast‑moving manufacturer building this capability from the ground up.

• Experience selling CPG, food & beverage, or licensed/character brands.
• Existing relationships with creators, MCNs, or live shopping agencies.
• Basic video production and editing skills.
• Famili…