Assistant Director of Sales & Marketing

Compensation Type

Yearly

Located just steps away from top Big Easy attractions in the Arts District and French Quarter, this luxury hotel reflects the charm and mystery of New Orleans. Enjoy newly renovated accommodations and the flawless service of a professional, courteous staff that knows how to take care of everything.

The Associate Director of Sales is responsible for assisting the Director of Sales in the direction, coordination, and supervision of the Sales Managers, Catering Manager(s) and the Sales Administrators in all sales-related activities, including direct sales efforts, follow-up and proper sales administration.

• Assist the Director of Sales in the supervision and administration of all activities of the Sales Department.
• Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations.
• Develop a complete knowledge of company sales policies and SOPs, and assist the Director of Sales in ensuring knowledge of and adherence to those policies by the Sales and Catering team.
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
• Meet or exceed set goals.
• Assist the Director of Sales in the operation of the Sales and Catering Department within established sales expense budget.
• Initiate and follow up on leads.
• Assist with coordination of group and transient bookings to maximize profits.
• Maintain and participate in an active sales solicitation program.
• As directed by the Director of Sales, attend the weekly staff meeting according to Highgate Hotel standards.
• Assist the Director of Sales in the administration of training in the sales department.
• Assist in the preparation of required reports in a timely manner.
• Assist in the administration of weekly sales meetings according to Highgate Hotel Standards.
• Review the KRA process with the Director of Sales to ensure that deadlines are met.
• Assist with coordination of all non-group transient sales and catering solicitations to maximize overall profits.
• Assist the Director of Sales by conducting all employee/manager Performance Appraisals according to Highgate Hotel SOPs.
• Motivate, coach, counsel and discipline the Sales and Catering Team according to Highgate Hotel SOPs.
• Assist the Director of Sales by monitoring production of all top accounts and evaluate trends within your market and ensure the Sales Team is held accountable for those accounts within their territory.
• In the absence of the Director of Sales, conduct daily Highgate Hotel Business Review (HH ) meeting with Sales and Catering, operations staff and General Manager.
• Assist the Director of Sales in the hiring and development of Sales and Catering Department employees and managers.
• Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenues.
• Review meeting planner evaluations with the Director of Sales as received to ensure that any problems are rectified.
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and beneficial to the property, and ensure that all Sales Managers conduct thorough site inspections.
• Assist in developing strategies to increase share from competitors when the hotel revenue penetration goals are not being met.
• Use your property’s computerized sales management system to manage the hotel’s business, including but not limited to generating reports, entering business, blocking space and building accounts.
• Monitor the Sales incentive plans and ensure that Sales staff can explain their potential earnings and benefits, and assist in ensuring that incentives are processed and paid according to the specified time period for each plan.
• Assist in ensuring that Sales Managers are planning and executing sales trips as outlined in quarterly Key Result Areas (KRAs) and in the Sales budget, including preplanning, setting appointments and executing sales calls.
• Assist in preparation of complete and accurate end-of-month reports, according to Highgate Hotel SOP. Explain the components of the…