Route Sales Representative

General Summary

The Sales Representative is a full-time role responsible for delivering, merchandising, and selling the full line of products to retailers within an assigned route.

• Call on customer or potential customers to make sales and obtain orders for Bonnie products.
• Negotiate with customers or potential customers regarding sales, location, space, product mix, etc.
• Grow the route by increasing volume and sell‑through rates of company products.
• Prepare and display items to facilitate sales and maximize product presentation.
• Ensure safety processes and procedures are followed.
• Drive a company‑owned truck to and from multiple customer stops throughout the day, delivering product into and out of retail locations.
• Ensure compliance with all DOT rules and regulations and coordinate activity with the Transportation Compliance Officer.
• Train, coach, and advise the Route Helper in the performance of their duties.
• Attend all annual sales meetings and other required training.
• Willingness and ability to work schedules up to and including a seven‑day work week during peak season.
• Merchandise products, including rotating products and removing products as necessary.
• Tidy up shelves and displays.
• Assemble and disassemble racks and promotional materials such as signs and banners.
• Clean, maintain, and sanitize the interior of the assigned vehicle.
• Achieve sales growth and support business expansion.

• High school diploma or equivalent.
• 1–3 years of customer service and/or route sales experience preferred.
• Preferred that candidates live in the market area.
• Valid driver’s license; must meet Federal DOT eligibility requirements, including appropriate driver’s license and medical certification; position requires a review of driving history and a successful pre‑employment road test based on the Federal Motor Carrier requirements.

• Dependability and reliability.
• Customer service focus with ability to establish and maintain effective working relationships.
• Ability to follow directions and perform duties with minimal direct supervision.
• Strong work ethic and initiative – treat the route as your business and constantly strive to exceed sales targets.
• Flexibility.
• Honesty.
• Attention to detail.
• Strong written and verbal communication skills.
• Positive attitude.
• Tech savvy – comfortable using computer and technology devices each day to accomplish tasks.
• Conscientious.
• Knowledge of the products and able to answer questions about them.

This position has a salary compensation plan that includes the potential to earn a discretionary bonus for sales growth incentives. Other benefits include paid paternity leave, holidays, health, dental, vision, mental health, and retirement plan participation.

Work is performed in both indoor and outdoor environments with frequent exposure to extreme cold and hot temperatures, wet or humid conditions, and all‑weather conditions.

Risk/safety conditions include driving a company‑owned truck to and from numerous customer stops throughout the day as well as lifting and carrying product into and out of retail locations.

Essential physical activities:
Sales representatives must be on their feet for long hours, travel between locations, and carry heavy products. Requires the ability to climb, push, pull, bend, stoop, and kneel for extended periods of time. Walking, sitting, communicating with others, seeing up close and far away, manual dexterity, repetitive motions, and ability to lift up to 40 pounds, occasionally up to 60 pounds.

Using equipment (e.g., carts, trays) to unload and move products throughout the stores.