National Account Manager

National Account Manager – Farm & Home / Hardware Channel

Drive Growth. Build Partnerships. Lead Strategic Accounts.

Hillman is seeking a high-performing National Account Manager I to lead and grow key customer relationships within the Farm & Home and Hardware channels
. This role is ideal for a results-driven sales professional with deep experience managing large retail accounts, leveraging data-driven insights, and developing long-term growth strategies.

This role will require frequent travel to cover the entire Midwest.

We're especially interested in candidates with experience supporting major Farm & Home retailers such as Bomgaars, Fleet Farm, Runnings, Blain's Farm & Fleet, Atwoods, Big R, and similar regional chains
.

Experience with in the hardware category—particularly hardlines products such as fasteners, rope, chain, wire, and related merchandising programs is highly preferred.

This position offers the opportunity to drive category growth, influence strategic decisions, and work cross-functionally with sales, marketing, operations, and field service teams to deliver exceptional customer results.

• Partner with the Director of National Accounts to develop sales forecasts, annual sales plans, and account-specific growth strategies.
• Create and execute strategic business plans that deliver profitable sales growth and achieve revenue objectives.
• Develop annual and multi-year sales strategies to drive organic growth and expand market share.
• Identify and secure new business opportunities within assigned national accounts.

• Utilize customer POS, inventory, and market data to identify opportunities and optimize category performance.
• Conduct quarterly business reviews with customers, leveraging analytics to drive assortment decisions, SKU optimization, and new product introductions.
• Perform annual business reviews and line reviews to support long-term category growth and profitability.
• Apply fact-based selling techniques to influence customer decisions and strengthen partnerships.

• Serve as the primary strategic contact for assigned national accounts.
• Collaborate with customers and internal teams to develop and execute successful merchandising programs and account initiatives.
• Lead new program implementations and act as the key liaison during account rollouts.
• Build and maintain strong relationships with customer decision-makers and cross-functional stakeholders.

• Coach, mentor, and develop direct reports while fostering a high-performance sales culture.
• Partner closely with Field Service, Marketing, Operations, and Supply Chain teams to ensure flawless execution.
• Support the development and maintenance of account procedures and best practices.
• Provide ongoing communication, training, and feedback to team members to drive engagement and performance.

• Collaborate with Marketing to develop promotional programs, planograms, and category growth initiatives.
• Coordinate logistics and execution for special events, store openings, and store transitions.
• Represent Hillman at industry trade shows, customer meetings, and conventions.

• Travel throughout Central/Midwest US as required to support customer relationships, business reviews, field visits, and industry events.

• Bachelor’s degree required.
• 5+ years of sales, account management, or category management experience within the Consumer Products industry.
• Experience managing large retail or national accounts.
• Demonstrated success achieving sales growth, profit objectives, and strategic business goals.
• Strong analytical skills with the ability to interpret customer data and translate insights into action.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Exceptional communication, presentation, and relationship-building skills.

• Experience working with Farm & Home retail customers, including organizations such as Bomgaars, Fleet Farm, Runnings, Blain's Farm & Fleet, Atwoods, Big R, and similar retailers.
• Experience in the…