Regional Sales Manager - West
Listed on 2026-07-14
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Sales
Sales Manager, Area Manager, Business Development, Account Manager
Regional Sales Manager - West U.S. Region
The Watkins Company has been a pioneer in natural products since 1868. From our world famous Vanilla Extract to our unique Cinnamon and Black Pepper, we continue to innovate across categories including extracts, spices, dry seasoning mixes, and baking decorations.
We are seeking a talented Regional Sales Manager for the West U.S. region.
Responsibilities- Develop and manage collaborative strategic partnerships and joint business plans.
- Develop and be accountable for a strong financial plan that delivers top and bottom line growth.
- Maintain and grow relationships with buyers at retailers to expand the Watkins product portfolio.
- Champion the voice of the customer internally to align customer initiatives and strategies with the company.
- Manage all broker interaction and develop broker level of involvement.
- Present and execute at all relevant trade conferences, shows and meetings to drive sales.
- Demonstrate a passion for driving sales in a “challenger” brand setting.
- Foster entrepreneurial actions that lead to increased brand awareness and ultimately sales.
- Perform daily, periodic tasks including managing the strategic customer relationship, growing the product portfolio, and presenting monthly account plans and results to sales leadership.
- Reside in the West U.S. region.
- A bachelor’s degree with 3+ years of experience in CPG sales in the natural food and baking categories.
- Headquarter buyer experience with key retailers and wholesalers.
- Excellent strategic decision making ability and financial acumen to drive results working with sales agencies.
- Ability to be innovative and develop creative solutions that result in higher profitability.
- Strong problem solving skills and ability to manage complexity.
- Strong communication skills, collaborate well with others, and have a team‑driven mentality.
50% to 70% travel; candidate should live within 50 miles of a major airport.
BenefitsCompetitive benefits package including best‑in‑class medical, dental, life and AD&D insurance, 100% employer paid leave, flexible working environment, hybrid scheduling for remote and in‑office work, generous PTO package upon hire, 10 fully paid holidays, and 401(k) match program.
Preferred Locations- Des Moines, IA
- Dallas, TX
- Kansas City, MO
- Boise,
- Denver, CO
- Phoenix, AZ
The Watkins Company is an Equal Opportunity Employer.
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