State Manager - Louisiana

Meaningful Work From Day One

Join our team at Brown-Forman to play a key role in driving success and leading strategic growth across Louisiana. In this role, you will guide a talented team, develop and manage brand sales and marketing plans, and oversee distributor relationships to achieve key objectives.

• Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities.
• Monitor business performance.
• Ensure the local team remains clear on objectives and prioritization of those objectives.

• Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by General Manager and Region Director.
• Leads strategic business decisions within the state of Louisiana.
• With the support of the General Manager, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets.
• Lead pricing strategies. Must be able to plan based on long term outlook.
• Analyze and plan full channel business, chain and independent accounts for the state of Louisiana.
• Lead evaluation and adjustment to plans based on performance and success in the market.
• Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to General Manager, Finance Manager and Marketing Manager.
• Leads the review meetings with distributors.

• Serves as the primary contact with distributor leadership.
• Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution.
• Responsible for the execution of all assigned state commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals.
• Monitors and measure performance of all distributor activities that affect Brown Forman brands.
• Reconciliation and consistent management of assigned state distributor investment, brand spending and brand activity support.

• Seasoned sales professional with a minimum of 5 years of experience in the beverage alcohol industry with demonstrated success meeting key metrics.
• Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
• Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential.
• Demonstrated knowledge of on- and off-premise business and three-tier distribution system.
• Team leader:
  Able to build and sustain effective, results-producing teams, within the state, across business functions, and with business partners.
• Action-oriented:
  Responds in a timely and effective manner to business issues and opportunities.
• Highly organized: capable of meeting multiple deadlines and juggling multiple projects.
• Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).
• Must be able and willing to travel (by air and car) up to 30% of the time.
• Must be able to lift up to 30 pounds.
• Must be able to work weekends and nights as needed to perform responsibilities of the job including brand activations and marketing initiatives.
• Must have a valid driver’s license.

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium…