Manager, Partnerships & Events - Alfred Music

Overview

Join Alfred Music and Help Inspire the Next Generation of Musicians. Alfred Music is a leading educational music publisher with a 100-year history dedicated to supporting music education and making music accessible to all.

General

Summary:

The Manager, Partnerships and Events is a strategic and operational leader responsible for driving growth through high-impact industry relationships and domestic event strategies. This role supports the music catalog ecosystem by ensuring in-house brands (Alfred Music, Make Music) and distributed brand partners are strategically marketed and integrated into our sales funnel and revenue engine. You will lead the development and execution of convention strategies, managing cross-functional teams to drive lead generation, brand awareness, and partner-driven revenue.

You will sit with the Marketing Team, collaborate with the Content and Digital Marketing Team, and report to the Senior Director, Marketing.

You are a continuous learner who values input from all levels and actively supports colleagues.

• Strategic Partnership & Relationship Management:
  Manage and grow a portfolio of partnerships with music publishers, influential musicians, composers, and education influencers to drive collaborative projects, support strategic goals, and expand market presence.
• Partner Liaison:
  Serve as the primary contact for external partners, leading monthly and quarterly syncs to align on marketing initiatives, product launches, and event strategies. Coordinate with teams such as market, sales, and product. Facilitate partner content development in Make Music Cloud and Alfred Music, including approval for concept, development assets, content submission, correction routing, and partner sign-off for publication; this includes notation, copyright/credit validation, and art assets where necessary.
• Conflict Resolution:
  Lead resolution of data discrepancies, inventory issues, and IP-related inquiries from Sales or Customer Service.
• Convention Management:
  Develop and execute domestic convention strategies, including booth and staff logistics, on-site promotions, and travel logistics.
• Exhibition Strategy:
  Coordinate booth orders and supply logistics for distributed brands at industry shows to feature the most relevant products.
• ROI Reporting:
  Execute convention KPI reporting and manage the overall events budget with senior leadership.
• Co-Marketing Campaigns:
  Plan and execute co-branded marketing efforts with strategic partners, such as webinars, social media spotlights, and targeted email campaigns to drive customer acquisition.
• Operational Workflows:
  Streamline partnership activities, including timelines, content delivery, and promotional calendars across publishing and software divisions.
• Sales Enablement:
  Develop partner-ready resources (pitch decks, training materials) and collaborate with sales teams to optimize product placement and promotional campaigns.
• Catalog Integrity:
  Review and edit incoming partner data (using tools like File Maker) to ensure accurate representation on websites and external feeds.
• Team Leadership:
  Manage a team of events professionals focused on events execution and logistics, plus partner marketing resources and employees. Oversee company-wide travel platforms like Concur.

• Partner Satisfaction:
  Retention and health of strategic and distributed brand relationships.
• Lead Generation & Partner Optimization:
  Volume of leads generated through partner-led or co-branded event campaigns, with ongoing opportunities for optimization.
• Event ROI:
  Successful execution of conventions against defined brand awareness and sales goals.

Data Accuracy:
Timely and error-free release of partner data to digital platforms and dealer feeds.

Required Qualifications

• 4+ years in B2B/B2C marketing, specifically in Partner Marketing, Event Management, or Distribution relations
• 3+ years experience managing a team, contractors or equivalent
• Deep familiarity with the music publishing landscape, music education, and/or sheet music retail
• Proven experience in people management and completing complex projects on time and within budget
• Ability to proactively prioritize, manage and complete multiple projects within time constraints
• Ability to communicate professionally with external executives and internal stakeholders
• Skilled in Microsoft Office Suite, Google Drive applications, and managing complex data within relational databases like File Maker Pro

Desired Qualifications

• Knowledge of fundamentals of music or a Music Business degree
• Experience with Salesforce, Hub Spot, Concur, Sigma and AS400
• Knowledge of copyright or intellectual property related to music publications

Degrees are not required and all forms of continued education are valued. We encourage you to apply even if you don t meet every requirement.

Compensation

Annual salary range for this role in Colorado: $78,518 - $130,864. Final compensation will consider experience, skills, certifications, and…