Copywriter

Location:

Louisville, CO Compensation: $80,000 annually
Full-Time Exempt

Reports to:

Associate Creative Director

We’re looking for a creative copywriter with strong commercial copywriting experience who thrives in a collaborative, execution-forward environment and enjoys bringing strong ideas to life across multiple marketing channels.

This role focuses on developing clear, compelling, and brand-consistent copy, with a particular emphasis on newsletters and other high-visibility marketing touchpoints. You will translate brand and product stories into messaging that is focused, engaging, and customer-oriented, helping audiences quickly understand value while staying true to Fjällräven’s voice and supporting measurable business impact.

The ideal candidate is comfortable operating in a fast-paced environment with high volume and quick turnarounds, balancing campaign-level thinking with day-to-day execution. This is a creative role that values strong judgment, clarity of thought, adaptability across formats, and the ability to move work forward efficiently.

Copywriting and Creative Execution

• Write and refine copy across core marketing channels, including newsletters and other key brand and performance platforms

• Develop concise, impactful messaging that communicates product value and supports broader campaign goals

• Translate product features and technical information into customer-facing language that is engaging and easy to understand

• Support campaign development by contributing to copy hierarchies, messaging frameworks, and concept exploration in partnership with the creative lead and design team

• Oversee copy handoff for multilingual translations, partnering with translation teams to ensure accuracy and brand alignment

Brand and Voice

• Shape and refine copy within Fjällräven’s North American brand voice, balancing global inputs with local relevance and clarity

• Apply established brand standards consistently while supporting the thoughtful evolution of tone and messaging

• Ensure all copy aligns with strategic objectives, audience needs, and channel best practices

Collaboration and Feedback

• Collaborate closely with the Associate Creative Director, designers, and marketing partners throughout the creative process

• Interpret briefs accurately and proactively ask questions to clarify direction when needed

• Incorporate feedback efficiently and professionally, maintaining momentum and a solutions-focused approach

Quality and Craft

• Edit and proofread copy for clarity, accuracy, and consistency

• Prioritize focus and effectiveness, recognizing when simplicity strengthens the message

• Balance creative ambition with practical timelines and execution needs

Education

• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field preferred

• Equivalent combination of education and relevant experience will also be considered

Experience

• 5+ years of experience in a copywriting role, ideally supporting consumer, retail, lifestyle, or outdoor brands

• Experience working across multiple marketing channels in a fast-paced, collaborative environment

• Comfort contributing to both campaign-level thinking and day-to-day execution

Skills and Approach

• Exceptional writing and editing skills with a strong instinct for clarity and restraint

• Ability to translate, shape, and refine ideas into focused creative that resonates with customers

• Strong understanding of how copy supports brand storytelling, product communication, and business objectives

• Collaborative and adaptable, with confidence taking direction and contributing thoughtful perspectives

• Highly organized and comfortable managing multiple projects at once

Tools and Languages

• Proficiency in Microsoft Office and content management systems

• Familiarity with project management tools is a plus, but not required

• Experience working in Figma, including reviewing layouts or collaborating directly within files, is a bonus

• Fluency in Spanish or French (CA) is a plus

to learn more about Fjallraven benefits, including:

• 401(k) with employer match to support your long-term financial wellbeing

• Comprehensive health and wellness benefits for full-time roles,…