Manager, Partnerships & Events

Description Company Information

Join Alfred Music and Help Inspire the Next Generation of Musicians.

At Alfred Music, we believe that music is for everyone. As the world’s leading educational music publisher, we’ve been helping musicians learn, grow, and express themselves for over 100 years. Our extensive catalog of high-quality sheet music, method books, and instructional resources serves educators, students, and performers across all levels and genres—from the first piano lesson to professional concert halls.

We are dedicated to supporting music education and making it accessible to all. Our products are used in classrooms, studios, and homes around the world, empowering teachers and inspiring students to develop their musical voices. Whether it's our popular method series like Alfred’s Basic Piano Library or innovative performance pieces, our goal is to nurture a lifelong love of music in every learner.

If you're passionate about music education and want to make a meaningful impact on the lives of teachers and students around the world, Alfred Music offers the opportunity to combine purpose with creativity. Come help us write the next chapter in music learning.

The Manager, Partnerships and Events is a strategic and operational leader, responsible for driving growth through high-impact industry relationships and domestic event strategies. This role serves as the engine behind the music catalog ecosystem, ensuring that both in-house brands (Alfred Music, Make Music) and distributed brand partners are strategically marketed and seamlessly integrated into our sales funnel and overall revenue engine.

You will lead the development and execution of all convention strategies, managing cross-functional teams to drive lead generation, brand awareness, and partner-driven revenue.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues. You will sit directly with the Marketing Team, work in close collaboration with the Content and Digital Marketing Team members, and will report to the Senior Director, Marketing.

• Strategic Partnership & Relationship Management:
  Manage and grow a portfolio of partnerships with music publishers, influential musicians, composers, and education influencers to drive collaborative projects, support the company's strategic goals and expand its market presence.
• Partner Liaison:
  Serve as the supporting point of contact for external partners, leading monthly and quarterly syncs to align on marketing initiatives, product launches, and event strategies. As the primary point of contact, you will be the cross-functional connector, ensuring seamless communication and coordination with teams such as market, sales and product. Additionally, serve as facilitator for partner content development in Make Music Cloud and Alfred Music.
  
  This involves managing the approval process for concept, development assets, content submission, correction routing and partner sign-off for publication. This includes notation, validation of copyright and credits, and art assets where necessary.
• Conflict Resolution:
  Act as the lead to resolve data discrepancies, inventory issues, and IP-related inquiries stemming from Sales or Customer Service.
• Convention Management:
  Develop and execute domestic convention strategies, including booth and staff logistics, on-site promotional strategies, and travel logistics.
• Exhibition Strategy:
  Coordinate booth orders and supply logistics for distributed brands when they exhibit at industry shows, ensuring the most relevant products are featured.
• ROI Reporting:
  Execute convention KPI reporting and manage the overall events budget in conjunction with senior leadership.
• Co‑Marketing Campaigns:
  Plan and execute co‑branded marketing efforts with strategic partners, such as webinars, social media spotlights, and targeted email campaigns to drive customer acquisition.
• Operational Workflows:
  Streamline partnership activities, including timelines, content delivery, and promotional calendars across publishing…