Product Designer; Yoga International

Yoga International is looking for a Product Designer who is excited to make a meaningful impact on a small, mission-driven team. This role is ideal for someone who thrives in ambiguity, takes ownership from idea to launch, and is energized by the opportunity to shape a product that meaningfully transforms people’s lives for the better.

You’ll work across web, mobile, and TV platforms to design thoughtful, user-centered experiences for a global community of yoga practitioners. As our sole product designer, you’ll play a critical role in connecting product vision, engineering execution, and user needs.

Yoga International supports practitioners across their full journey:

• Classes → daily practice and habit formation
• Courses & Challenges → structured learning and progression
• Premium Trainings → deeper study, certification, and personal transformation

We are building an ecosystem that meets users where they are—and helps them grow over time.

As Product Designer, you’ll help shape how users move through this journey in a way that feels intuitive, supportive, and inspiring.

Yoga International has been a leader in the field of yoga since 1991, when it was first a print magazine publishing articles on yoga practice, science, and philosophy. Over 30 years later, Yoga International has stayed true to sharing the timeless wisdom of yoga with the world through digital resources, including written, video, and audio content. We are proud to have worked with some of the most respected and highly sought after yoga teachers in the West.

As the yoga industry continues to evolve, we aim to stay on the cutting edge of how to deliver the life-changing benefits of yoga in relatable and accessible ways and continue being a thought leader in the yoga space. In December 2021, Gaia acquired Yoga International, bringing it’s operations in house to Louisville, CO, while maintaining YI’s individual brand.

Our small team consists of yoga aficionados and the yoga curious—all of whom are dedicated to making the world a kinder, more conscious place. We are highly collaborative and enjoy working together and learning from each other. Onsite, we have yoga+fitness classes, a labyrinth, a cafeteria that serves organic food options and beverages, and free snacks.

• Design intuitive, high-quality experiences across desktop, mobile web, mobile apps (iOS/Android), and TV apps
• Translate product requirements into wireframes, prototypes, and polished UI
• Design end-to-end user flows, interactions, and edge cases, not just static screens
• Create thoughtful experiences across multiple platforms, adapting patterns appropriately
• Ensure designs are feasible, scalable, and aligned with engineering constraints
• Maintain a high bar for clarity, usability, and simplicity—prioritizing function over unnecessary complexity
• Contribute to and evolve a cohesive design system across all platforms

• Design with a user journey–first mindset, ensuring cohesive experiences across the full lifecycle
• Conduct and synthesize user research (qualitative and quantitative) to inform design decisions
• Plan and execute usability testing and iterate based on insights
• Use product data and analytics to evaluate feature performance and guide improvements
• Leverage both qualitative insights and quantitative data to continuously improve the user experience
• Identify friction points and opportunities across onboarding, engagement, and retention

• Design for the full user lifecycle, including anonymous, free, and paid user experiences
• Optimize for key business outcomes including conversion, engagement, and retention
• Identify and improve critical moments in the user journey (onboarding, activation, upgrade, re-engagement)
• Partner with product and data to test and iterate on growth opportunities
• Balance user needs with business goals to create experiences that are both valuable and sustainable

• Own features from ideation through launch, including post-launch analysis and iteration
• Attend daily stand-ups, own your kanban board,…