Manager, Sales - Alfred Music

Company Information

Join Alfred Music and Help Inspire the Next Generation of Musicians

At Alfred Music, we believe that music is for everyone. As the world's leading educational music publisher, we've been helping musicians learn, grow, and express themselves for over 100 years. Our extensive catalog of high-quality sheet music, method books, and instructional resources serves educators, students, and performers across all levels and genres—from the first piano lesson to professional concert halls.

We are dedicated to supporting music education and making it accessible to all. Our products are used in classrooms, studios, and homes around the world, empowering teachers and inspiring students to develop their musical voices. Whether it's our popular method series like Alfred's Basic Piano Library or innovative performance pieces, our goal is to nurture a lifelong love of music in every learner.

If you're passionate about music education and want to make a meaningful impact on the lives of teachers and students around the world, Alfred Music offers the opportunity to combine purpose with creativity. Come help us write the next chapter in music learning.

As Manager, Sales, you will play a pivotal role for Alfred by leading a team of Account Executives (AEs), while directly managing your own book of business. This player‑coach role blends sales leadership, strategy, and execution. You'll drive increased revenues and market share for our products through the retail and wholesale channels—while coaching your team to do the same.

You’ll bring structure, energy, and accountability to your team—fostering a culture of performance, discipline, and continuous improvement.

You thrive in fast‑paced environments, take ownership of outcomes, and bring energy, empathy, and curiosity to everything you do. You're not just a manager—you're a coach, mentor, and player ready to roll up your sleeves.

This role sits on our Sales team and reports directly to the CFO, who manages the Alfred and Make Music Sales teams. You will also collaborate closely with the Director of Sales & Success and the Make Music Studio team to drive software sales with the Alfred dealer network of customers.

• Lead the Team
  - Manage, coach, and inspire your AE team to deliver exceptional sales results and achieve quota attainment.
• Drive Results
  - Own and improve strategies that increase sales, accelerate pipeline velocity, expand average deal size, and improve win rates.
• Key Account Governance
  - Architect and oversee the strategic management of Top 100 accounts; foster executive-level relationships to ensure long‑term retention, identify expansion opportunities, and secure high‑value renewals.
• Pipeline Forecasting
  - Own team pipeline tracking and forecasting in close partnership with sales leadership to ensure accurate projections and strategic planning.
• Strategic Collaboration
  - Provide support and guidance to Alfred Customer Services and Make Music Studio teams, partnering closely with sales leadership on strategic goals. Partner cross‑functionally with Marketing and Product to align GTM initiatives.
• Market Focus
  - Develop and execute sales strategies that align with Alfred's ICP and K‑12 and private music education markets, positioning the platforms as essential for student and educator success.
• Process Improvement
  - Refine sales playbooks, cadences, and reporting to drive consistency, efficiency, and accountability. Leverage data to improve sales cycle length, conversion rates, and territory performance.
• Player‑Coach Role
  - Balance leadership duties with hands‑on work by owning and closing your own book of business. Step into customer and prospect conversations as needed to support your team and model best‑in‑class sales practices.
• Operational Excellence
  - Ensure accurate tracking and reporting of pipeline, activities, and performance metrics using Hub Spot (or equivalent CRM). Use data to inform team priorities and strategy.
• Proactive Prospecting
  - Proactively engage with wholesale prospects to expand Alfred's footprint and identify opportunities for new sales and cross‑sell into Make Music Studio.

The work characteristics described…