Director TV Einkauf & Forecasting; m​/w​/d

Director Tv Einkauf & Forecasting (M/W/D)

Publicis Media is the world's second largest media agency network and part of the French communications group Publicis Groupe. As a global holding, Publicis Media thrives through its global agency brands Zenith, Starcom, and Spark Foundry, which manage the client business in strategic communication consulting in over 100 countries and constantly develop it. In addition, central specialist teams at Publicis Media support the clients of the agencies in the areas of data and technology, analytics and insights, research, commerce and retail media, content, performance, buying, and business development.

As Director TV Einkauf & Forecasting (m/w/d) you will take overall responsibility for the quality and continuous development of our TV forecasts as a central basis for a data-driven TV purchase. Your focus is on ensuring a high level of forecast quality and continuously optimizing accuracy. Thus, you create the basis for informed decisions, efficient campaign management, and a sustainable improvement of purchasing performance.

The role combines analytical excellence with a deep understanding of market mechanics and makes an essential contribution to the further development of our data-driven control in TV.

Responsibilities:

• Overall responsibility for the quality, accuracy, and continuous development of the TV forecast
• Development, validation, and optimization of forecast models and scenarios (short and long term)
• Continuous analysis of TV market development and inflation dynamics by target groups, channels, and time slots
• Identification and integration of central influencing factors (e.g., seasonality, weather, counter programming)
• Establishment and establishment of standards, processes, and governance to ensure high forecast quality
• Translation of forecast findings into concrete action recommendations for efficient campaign management
• Proactive communication of market developments, risks, and opportunities to relevant stakeholders
• Close cooperation with the purchasing teams to anchor the forecast in operational decisions and KPI management

Qualifications:

• Founded background in data analysis, statistics, econometrics, or a comparable environment (experience in the TV or media sector is advantageous, but not a prerequisite)
• Experience in the development and further development of forecast models, analytical frameworks, or data-driven control logics
• Very good understanding of statistical KPIs, modeling approaches, and complex interrelations
• Ability to translate complex analyses into clear, decision-relevant recommendations
• High level of responsibility for data quality and forecast accuracy
• Sophisticated appearance and strong communication skills in dealing with different stakeholders
• Proactive, structured, and solution-oriented working method with a strong ownership mindset
• Very good Excel skills as well as a high affinity for analytical tools and systems (e.g., Media Wizard / Video Scope advantageous)

Additional Information:

• Learn & Grow with digital learning platform
• Individual career perspectives, structured development
• Extensive national and international development programs
• Open feedback culture with structured performance management
• Mentoring program
• Work Your World worldwide working up to 6 weeks per year
• Flexible work hybrid working model
• Work at all our Publicis Media locations:
  Berlin, Düsseldorf, Frankfurt am Main, Hamburg, and Munich
• Flexible working hours
• The "Notfallmamas" - company child (emergency) care
• Subsidy Germany ticket and business bike
• Overtime compensation
• 30 days vacation and additional special leave days
• Agency sport
• Mental health program and working with cancer policy
• Responsibility diversity, equity & inclusion initiatives
• Sustainability squad social projects
• Your start welcome week buddy program intensive onboarding
• We value diversity and are looking forward to learning how your previous experience could enrich our team.