Associate Director of Enrollment

JOB TITLE: Associate Director of Enrollment

REPORTS TO: Vice President of Enrollment & Student Success

FLSA STATUS: Exempt

PURPOSE:
The Associate Director of Enrollment supports the seminary college’s mission by helping attract, engage, admit, and enroll students who are discerning a call to theological education, ministry, service, and leadership.

• Along with the VP of Enrollment & Student Success, conduct market research and implement recruitment strategies to schools, churches, and partner organizations in targeted recruitment markets
• Along with the VP of Enrollment & Student Success, collaborate with other Seminary offices (faculty/departments, alumni, and more) to engage prospective students & partner organizations recruitment pipelines
• Plan on-campus & online informational experiences for individual prospective students
• Plan on-campus visit day experiences for groups of prospective students & campus/church stakeholders with whom we seek partners
• Conduct recruitment travel to targeted markets and events throughout the year
• Guide applicants through the application processes to enrollment
• Serve as a point of contact for academic departments in the committee review of applications
• Prepare Weekly Admission Reports to the VP of Enrollment & Student Success
• Manage Admissions personnel & student workers
• Coordinate with Financial Aid and Registrar on related enrollment process needs, as directed by the VP of Enrollment & Student Success
• Commitment to and work toward increasing racial, cultural, and ecumenical diversity in student recruitment and enrollment
• Other duties and responsibilities as assigned by the VP of Enrollment & Student Success

Enrollment Strategy and Recruitment

• Assist in developing and implementing annual recruitment and enrollment plans that support institutional enrollment goals, program priorities, and mission alignment.
• Manage assigned recruitment territories, populations, academic programs, or student pipelines, including prospective students from churches, ministries, undergraduate institutions, partner organizations, and denominational networks.
• Represent the seminary college at recruitment events, seminary fairs, church gatherings, conferences, graduate school fairs, campus visits, webinars, and other outreach opportunities.
• Build and maintain relationships with pastors, ministry leaders, alumni, faculty, denominational partners, undergraduate advisors, and other influencers who may refer prospective students.
• Use enrollment data and recruitment trends to identify opportunities, monitor progress, and recommend adjustments to recruitment strategies.

Prospective Student Engagement and Admissions Counseling

• Guide prospective students through the inquiry, discernment, application, admission, and enrollment processes with timely, accurate, and pastorally attentive communication.
• Conduct individual consultations with prospective students to discuss academic programs, vocational goals, ministry interests, admissions requirements, financial considerations, and next steps.
• Provide clear information about degree, certificate, non‑degree, online, hybrid, and residential program options, as applicable.
• Collaborate with Financial Aid, Student Services, Registrar, Academic Affairs, and faculty to support a seamless transition from applicant to enrolled student.
• Maintain consistent follow‑up with inquiries, applicants, admitted students, and deposited students to encourage completion of key enrollment milestones.

Application and Enrollment Operations

• Support application review processes by ensuring application files are complete, accurate, and ready for evaluation by appropriate reviewers or committees.
• Monitor applicant progress, identify barriers to completion, and coordinate timely follow‑up to secure missing materials.
• Maintain accurate records in the institution’s CRM, student information system, and related enrollment platforms.
• Generate, review, and interpret enrollment reports, dashboards, and funnel metrics to support decision‑making and outreach priorities.
• Ensure enrollment communications, forms, workflows, and records comply with institutional policies and applicable privacy…