Recruitment Marketing Manager

A Recruitment Marketing Manager is responsible for developing and implementing marketing strategies and campaigns to attract and engage top talent for an organization. They work closely with the Talent Acquisition team to promote the employer brand to passive and active candidates. They utilize various marketing channels, including social media, job boards, and targeted advertising, to reach and attract qualified candidates. Additionally, they analyze recruitment marketing data and metrics to optimize campaigns and measure their effectiveness.

The Recruitment Marketing Manager plays a crucial role in building a strong talent pipeline and ensuring a positive candidate experience throughout the recruitment process.

• Develops, implements, and maintains comprehensive recruitment marketing strategies to support employer brand and attract top talent.
• Analyses current recruitment strategies and sources to determine ROI.
• Works with systems such as the ATS, CRM and external partners to determine cost per hire, cost per click and cost per apply metrics and makes recommendations for improvement.
• Creates, maintains, and refreshes organic and paid content for all social sites; (Meta/Facebook, Google, Indeed, Linked In, Glassdoor, branded job board pages, etc.) and responds to all comments, notifications and reviews.
• Takes the lead on growing Trilogy’s Glassdoor and Indeed Review Engagement.
• Serves as primary point of contact for all external recruitment marketing vendors.
• Maintains all facets of the Trilogy & Synchrony career sites including but not limited to updating content, developing videos, photos, building landing pages, and continuing to grow, add depth and additional site functionality.
• Partners and assists Trilogy’s Internal Marketing Team in the creation & production of new collateral, promo items and recruitment tools.
• Serves as the CRM and CMS administrator to create and manage events within the system, build automated engagement campaigns to nurture passive candidate engagement, and establish static and dynamic pipelines for the Talent Team.
• Oversees and delivers training for Regional Talent Partners on the effective utilization of the CRM, passive lead engagement, events management and all avenues of recruitment marketing.
• Investigates and recommends technology, strategies and process improvements to create efficiencies.
• Conserves resources by utilizing strategy and out of the box thinking to control costs and manage budgets related to recruitment marketing spend.
• Other duties as assigned.

Experience:

3-5 years

None Required

Sitting, standing, bending, reaching, stretching, stooping, walking, and moving intermittently during working hours. Must be able to lift at least 50lbs. Must be able to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.