Sr. Process Intergration Engineer

Senior Digital Analytics & Mar Tech Implementation Engineer

KFC Global's Brand Experience team is seeking a Senior Digital Analytics & Mar Tech Implementation Engineer to support and scale measurement across our global digital ecosystem.

This role will drive hands-on implementation and governance of digital analytics and marketing technology across KFC's websites, mobile apps, and digital ordering platforms. You will ensure consistent, accurate, and privacy-compliant data collection that enables global and market-level teams to optimize customer journeys, media effectiveness, personalization, and brand performance.

As an L8 individual contributor, you will serve as a subject matter expert in analytics implementation and Mar Tech enablement—owning execution, improving global standards, and partnering closely with Product and Engineering teams.

• Implement, configure, and maintain GA4 tracking across KFC's global web and mobile app platforms, ensuring consistent measurement frameworks across markets.
• Translate global Brand Experience measurement strategies into scalable technical tracking solutions.
• Support rollout and adoption of standardized event taxonomies and data layer frameworks across regions.
• Deploy and manage third-party marketing tags, tracking pixels, and SDKs (media, personalization, testing, CRM, CDP) via tag management systems.
• Partner with CRM and CDP teams to enable audience activation, campaign measurement, and closed-loop attribution.
• Ensure analytics implementations support personalization, lifecycle marketing, and performance media objectives.
• Develop and maintain a scalable, event-driven data layer architecture aligned to global business KPIs and customer journey milestones.
• Establish and uphold tagging governance standards, naming conventions, and version control practices across markets.
• Ensure compliance with global privacy regulations (GDPR, CCPA, and other regional frameworks) and consent management requirements.
• Conduct detailed QA testing for web and app tracking implementations, ensuring data accuracy and integrity before production releases.
• Monitor analytics data health and proactively identify discrepancies, tagging gaps, or optimization opportunities.
• Support root cause analysis and resolution of data issues in collaboration with Engineering teams.
• Create and maintain global implementation documentation, tracking specifications, data dictionaries, and governance guidelines.
• Support enablement of regional digital teams through clear documentation, office hours, and best-practice guidance.
• Stay current on analytics, Mar Tech, and privacy trends to continuously evolve KFC's global measurement capabilities.

Bachelor's degree in Computer Science, Information Systems, Engineering, or related field.

3+ years of hands-on experience in digital analytics and Mar Tech implementation, including strong GA4 expertise.

Deep understanding of event-based tracking models and structured data layers.

Strong knowledge of web technologies including HTML, CSS, JavaScript, and JSON.

Experience with tag management platforms such as Google Tag Manager, Tealium, or Adobe Launch.

Experience implementing analytics for mobile apps (e.g., Firebase or similar platforms).

Strong QA methodology and troubleshooting skills for tracking validation.

Experience working cross-functionally in Agile environments (JIRA, Confluence).

Excellent communication skills, with the ability to translate technical implementation details into clear business impact.

Google Analytics and/or Google Tag Manager certification.

Experience working in global or multi-market digital environments.

Familiarity with Customer Data Platforms (CDPs) and CRM ecosystems.

Exposure to performance media measurement, attribution modeling, and marketing analytics.

Experience implementing consent management platforms and privacy-first data strategies.

This role is foundational to KFC Global Brand Experience. By ensuring high-quality, scalable, and standardized data collection across markets, you will enable:

• Consistent global KPI reporting
• Smarter media and personalization strategies
• Stronger customer journey insights
• Data-driven brand growth

• Job Identification 5188
• Job Category
• Degree Level Bachelor's Degree
• Job Schedule Full time
• Locations Ho Chi Minh, Dong Nam Bo, Viet Nam (Hybrid)