Business Analytics Manager – Marketing, Customer Analytics

Responsibilities

• Lead a team of analysts to set up and go-live readiness for the Marketing Communications Data Domain.
• Define and maintain the domain data universe, including scope, ownership, critical data elements, and supporting standards.
• Establish governance rules for applications, systems of records, data usage, and related processes.
• Implement and maintain required controls in partnership with Risk, Data Domain Management, and control owners.
• Drive standards for metadata, documentation, issue management, and process consistency.
• Partner across Marketing, Product, Technology, Analytics, and Risk to align requirements, resolve issues, and support domain adoption.
• Translate business and control requirements into clear plans, milestones, and stakeholder updates.
• Lead team operations supporting governance, documentation, workflow management, and execution discipline.
• Manage BAU/ad-hoc data pipelines and transition into the production environment within the Data Domain.

• 5+ years of experience in data management, data governance, data engineering, or a related field.
• 3+ years of leadership experience, including managing cross‑functional work and driving execution through others.
• Experience leading governance, controls, or data operating model initiatives in a complex or highly regulated environment.
• Strong understanding of data governance, metadata, lineage, controls, issue management, and data quality practices.
• Experience working with enterprise governance processes, critical data elements, and domain-based data management concepts.
• Familiarity with tools used for workflow, documentation, controls, and collaboration, such as Jira, Confluence, Archer, Git Hub/Co-Pilot, Python and SharePoint.
• Strong communication, stakeholder management, and structured problem‑solving skills.