Lead Solutions Architect

SOLUTION ARCHITECT, ADOBE CONSULTING SERVICES Merkle, a dentsu company | Adobe Integrated Services

Merkle seeks an accomplished Solution Architect to drive pre‑sales discovery, solution design, and value articulation for Adobe Consulting Services (ACS) engagements. This role bridges the needs of Adobe sellers, and clients need to best shape compelling solution narratives that demonstrate tangible business value and expedite sales cycles. While a highly collaborative role, the position will independently lead discovery workshops, designs solution roadmaps, builds business cases, and partners consistently with Adobe account teams (account owners, sales leaders, account executives) and technical SMEs to position capabilities and Adobe licensing opportunities to prospective and existing customers.

The Solution Architect operates primarily in the pre‑sales and early‑engagement phase, owning the technical storytelling that converts interest into commitment and shapes the foundation for successful delivery.

Discovery, Facilitation, and Pre‑Sales Leadership

• Lead discovery workshops and deep-dive sessions to assess client technology maturity, identify capability gaps, and align technical findings with business objectives.
• Design and facilitate discovery that uncover client challenges across content supply chain (asset management, production workflows, governance), data strategy, and customer journey orchestration.
• Translate technical findings into business-focused solution narratives that clearly articulate ROI, timeline, risk mitigation, and organizational impact.
• Partner actively with Adobe sellers to understand deal scope, competitive positioning, and sales strategy; provide technical credibility and solution clarity that accelerates deal advancement.

Solution Architecture and Business Case Development

• Own the solution architecture narrative for pre‑sales engagements, defining phased roadmaps that sequence activations to maximize value realization and align with client budget and timing constraints.
• Design target‑state architectures across Adobe Experience Cloud, specifically within content supply chain (Workfront, Gen Studio, AEM Assets) and data and journeys (AEP, AJO, CJA), integrated with client martech and data ecosystem.
• Build compelling business cases that quantify tangible value: cost savings, time-to-market acceleration, operational efficiency, revenue impact, and risk mitigation.
• Define roadmaps, people and process recommendations, capability sequencing, and success metrics that demonstrate measured business outcomes.
• Develop solution presentations that bring high‑impact value propositions, complete with architectural diagrams, integration flows, data models, and ROI quantification.

Platform Expertise and Technical Advisory

• Maintain deep working knowledge across Adobe Enterprise solutions, particularly:
  Workfront and Workfront Planning (project and portfolio management), Gen Studio for Performance Marketing (asset creation and management), AEM Assets (digital asset management, governance, and activation), Adobe Experience Platform (customer data, identity resolution, audience management), Adobe Journey Optimizer (orchestration, personalization, decisioning), and Customer Journey Analytics (measurement and attribution).
• Demonstrate working understanding of how each tool solves core client challenges and what ACS services can deliver to accomplish client goals.
• Do not require hands‑on keyboard expertise, but must credibly advise clients and sellers on platform capabilities, limitations, integrations, and implementation approaches.
• Stay current on product roadmaps, emerging AI capabilities (Gen Studio, Firefly, predictive decisioning), and industry best practices.

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