Wellness Center Director

VyFy Wellness Club – A Division of Magna Wave Position Summary

VyFy Wellness Club is seeking a highly experienced, polished, and revenue-driven Wellness Center Director to lead the overall performance, client experience, and operational excellence of Louisville’s premier health and wellness destination. This is not simply an operations role — this is a business leadership position.

The Wellness Center Director is fully accountable for client satisfaction, revenue growth, team performance, cultural standards, and operational execution. The Director will elevate service standards, implement consistent accountability, and lead a team through performance transformation where needed.

The ideal candidate thrives in environments that require both galvanizing leadership (rallying others toward a clear mission) and tenacity (driving execution and follow-through until results are achieved). Client experience is the #1 priority. Revenue performance is a close second. Culture and professionalism are non-negotiable.

• Own the end-to-end guest journey from first contact to long‑term loyalty.
• Establish, train, and enforce elite service standards.
• Create a calm, elevated, luxury‑level wellness atmosphere.
• Implement service recovery processes that protect brand reputation.
• Monitor client satisfaction metrics and proactively address concerns.
• Personally model professionalism, discretion, and hospitality at all times.

• Take full ownership of revenue targets, profitability, and financial performance.
• Drive membership growth, retention, upgrades, and utilization.
• Partner with Corporate Marketing to execute revenue‑generating campaigns.
• Analyze KPIs weekly (conversion rates, average ticket, retention, utilization, payroll %, margins).
• Identify underperformance and implement corrective action quickly.
• Manage expenses responsibly without compromising guest experience.

• Establish clear performance expectations and behavioral standards.
• Hold associates accountable to service, professionalism, and operational standards.
• Address resistance to change with maturity, firmness, and clarity.
• Coach, document, and when necessary, make difficult personnel decisions.
• Eliminate gossip, negativity, or complacency that undermines culture.
• Build a high‑performance, team‑first environment aligned with VyFy and Magna Wave values.
• Maintain executive‑level professionalism in all interactions.

• This role requires experience managing employees who may not have previously been held to consistent standards.

• Rallying the team around client experience excellence.
• Energizing staff around revenue goals and performance standards.
• Translating strategy into action.
• Creating urgency and momentum.

• Following initiatives through to full implementation.
• Ensuring policies are not just written but executed.
• Tracking performance until measurable improvement is achieved.
• Finishing what is started.

• Operational Excellence
• Oversee all daily operations and scheduling.
• Ensure safe and compliant operation of all modalities.
• Maintain vendor relationships and resolve service issues promptly.
• Ensure appointment systems, software, and reporting tools are accurate and efficient.
• Maintain supply management and inventory control.
• Step into service roles when necessary to support operations.
• Communicate regularly with the President regarding performance, risks, and opportunities.

• Client satisfaction & retention rates
• Membership growth and utilization
• Revenue and margin performance
• Payroll control
• Associate performance and engagement
• Operational consistency
• Service standard adherence

• High School Diploma required;
  Associate’s or Bachelor’s degree in Business, Healthcare Administration, Hospitality, or related field preferred.
• 5+ years of leadership experience in a health/wellness center, medical spa, salon, hospitality, or comparable service‑based business.
• Demonstr…