Marketing Manager

Position: Marketing Manager

Job Description

Scope

The Marketing Manager is a full-time, year-round position integral to the Christian Academy School System, building the Christian Academy brand through strategic, targeted, and exceptional marketing materials and events. This manager builds strong relationships across campuses and with internal and external stakeholders, thinking strategically and creatively to develop targeted, high-impact marketing initiatives. With exceptional design insight, organizational excellence, and a high degree of personal accountability, the Marketing Manager leads the execution of comprehensive and integrated marketing, ensuring consistency and clarity across all communications and projects, internal and external, through branding, alignment, and measurable results.

Qualifications

The candidate shall possess characteristics that reflect:

• A strong, clear Christian testimony with a mature and godly spirit
• A daily example of the highest Christian virtue both in and out of school
• Commitment to faithful attendance and support of a church whose beliefs are in agreement with the Statement of Faith for the Christian Academy School System
• Agreement and belief that the Bible is the final authority concerning truth, morality, and the proper conduct of mankind

The candidate shall possess:

• A bachelor's degree in Marketing, Communications, or a related field is strongly preferred
• Minimum five years of marketing experience
• Prior experience managing a team is required
• Strong written and verbal communication skills
• Proficiency in Photoshop, Canva, Adobe Illustrator, or other design platforms
• Proficiency with content management systems, email marketing platforms, and social media tools.
• Demonstrated experience in digital marketing, website management, and social media strategy
• Experience managing marketing campaigns tied to measurable business outcomes

Accountabilities/Responsibilities

Strategic Leadership:

• Establish measurable marketing objectives tied to enrollment growth, brand awareness, and donor engagement
• Analyze performance metrics and provide regular reporting to the leadership team
• Oversee marketing budget and vendor relationships
• Ensure communications and marketing campaigns align with the school's mission
• Collaborative leadership with the ability to build positive relationships with colleagues and faculty
• Serve as primary media contact

Brand Management & Creative Direction:

• Lead, manage, and execute all event-based enrollment and donation-driving efforts
• Partner with Admissions and Development to develop targeted, results-oriented marketing
• Serve as steward of the Christian Academy brand, ensuring consistency and excellence across all campuses
• Provide creative direction and final approval of major marketing materials and campaigns, including magazines, campaign materials, installations, and more
• Serve as gatekeeper for brand standards adherence with all stakeholders and the appropriate application of all logos

Digital, Website & Social Media Leadership:

• Lead, manage, and execute all Social Media efforts, including website content updates, Facebook, Twitter, Linked In, and blog applications to build engagement with families, alumni, donors, and the community
• Develop and maintain a strategic content calendar that highlights academics, athletics, arts, student life, and development initiatives
• Oversee website strategy, structure, and content to ensure accuracy, clarity, and brand consistency, and enrollment effectiveness
• Manage Canva to create digital imagery to enhance social media and website presence
• Coordinate with the Communications Specialist on major announcements and system-wide messaging distributed through digital platforms

Team Leadership:

• Supervise and mentor the marketing team
• Delegate projects while maintaining quality, accountability, and alignment with mission and brand standards
• Foster strong cross-departmental collaboration to ensure cohesive marketing and communication efforts

Outcomes

• Consistent brand excellence across all campuses and communication tactics
• Growth in website traffic, social media engagement, and digital reach, with demonstrated improvement in key performance metrics
• Clear alignment between marketing initiatives and institutional messaging
• Timely, high-quality execution of marketing materials and major events
• Strengthen community awareness of marketing materials and major events
• Measurable enrollment growth and student retention

Reporting Relationship

The Marketing Manager reports to the Director of Marketing and Communications.