Vice President of Marketing - Gaming Operations

Vice President of Marketing - Gaming Operations

Requisition #: 3442

Location:

Louisville, KY, US, 40222

Property:
Churchill Downs Incorporated

Churchill Downs Incorporated (Nasdaq: CHDN) has been creating extraordinary entertainment experiences for more than 150 years, beginning with one of the most iconic and enduring events in sports and entertainment—the Kentucky Derby. Headquartered in Louisville, Kentucky, CDI blends a rich legacy with a forward-looking approach to growth. Through the acquisition, development, and operation of live and historical racing entertainment venues, the expansion of online wagering services and other technology businesses, and the ownership and operation of regional casino gaming properties, CDI offers diverse career opportunities across the country.

Our success is driven by dedicated team members who are passionate about delivering exceptional experiences, embracing innovation, and helping shape the future of entertainment.

The Vice President of Marketing is responsible for developing and executing a clearly defined marketing strategy that increases awareness of CDI properties while reinforcing our brand positions. The VP of Marketing’s primary focus is achieving the Company objectives of cultivating profitable revenues and developing strategic marketing capabilities through oversight of corporate marketing functions and providing insights and strategies for the CDI racing and gaming properties.

The marketing strategies and operations will include loyalty programs, calendar development, direct marketing/database strategy and execution, player development, advertising, social media, entertainment, special events, and more. The VP of Marketing will also function as the primary owner of pre‑opening and growth strategies for new properties added to the CDI portfolio, working in conjunction with corporate partners, such as IT, Analytics, Revenue Management, Finance, and property marketing teams to ensure effective and profitable program results.

• Develop and implement comprehensive marketing goals and strategies to drive revenue, growth, profitability and visibility while increasing market share for the casino operations.
• Oversee all aspects of Marketing including loyalty programs, calendar development, direct marketing/database strategy and execution, player development, advertising, social media, entertainment, special events, and agency management.
• Work closely with other members of the Casino Operations senior leadership and the property marketing teams to develop comprehensive marketing strategy/plan for CDI.
• Collaborate with senior leadership to define marketing objectives, budgets, and key performance indicators (KPIs).
• Analyze financial results of all marketing programs, including direct mail, promotional spend, advertising spend, and review all marketing activity to manage expenses within budget. Conduct competitive market research and analysis to identify emerging trends, consumer preferences, competitive threats, and products as they pertain to the industry.
• Provide analysis and recommendations that introduce new opportunities for revenue generation and cost reduction.
• Manage, coach, mentor and develop the corporate marketing team members’ ability to deliver and exceed expectations while creating opportunities for talent succession.
• Oversee all aspects of the loyalty programs including evolution, strategic initiatives, systems capabilities to attract, retain, and reward our gaming guests.
• Oversee the Agency relationship responsible for the development of creative assets, including advertising materials, promotional collateral, digital content, direct marketing and e‑mail communications.
• Review activities in the player club, entertainment/special events and other marketing operations to gauge and augment revenue, optimize operations and influence quality guest service, loyalty and profitability.
• Create, evaluate and enhance a segmented lifecycle direct marketing/database strategy including loyal/frequent guests, decliners, inactive, seasonal, etc. via multiple communication…