Market Manager Premise - Kentucky

Meaningful Work From Day One

Join Brown-Forman as the Market Manager for the On-Premise Market in Kentucky! In this vibrant region, drive brand success through innovative strategies, build impactful relationships, and ensure flawless execution.

• Leadership:
  Serve as the primary point of contact with key on-premise account groups, covering the entire Brown-Forman portfolio of brands.
• Create Impact:
  Design, develop, and implement key customer focused win-win initiatives that enhance Brown-Forman and customer profitability.
• Build Relationships:
  Establish and nurture positive customer rapport at all levels across Kentucky.
• Drive Success:
  Conduct business performance reviews with the distributor leadership to achieve state plans.
• Collaborate:
  Partner with Brown-Forman National Account Teams and Regional Distributor Account Team to ensure flawless execution of Independent and Chain programs.
• Innovate:
  Work with the Brown-Forman teams to communicate cutting-edge programs and execution plans to distributors and customers.
• Champion Brands:
  Develop and execute on-premise brand-building plans in collaboration with the distributor in Kentucky.
• Win at Point of Purchase:
  Champion the on-premise effort at the point of purchase, ensuring superior distributor execution of brand initiatives.
• Connect:
  Engage with and influence key external contacts, including distributor partners, retailers, consumers, and agencies.
• Collaborate with Old Forester Distillery and Woodford Reserve Homplaces:
  Work closely with Old Forester Distillery and Woodford Reserve to manage home market expectations by proactively coordinating key account dinners, market visits, and other customer engagements to ensure alignment, communication, and a seamless experience.
• Planning & Analysis:
  • Strategize:
    Lead on-premise teams to gather local market feedback for specific brand plans, setting clear objectives and priorities.
  • Agility:
    Coordinate communication of plan adjustments based on market performance and success.
  • Manage Budgets:
    Manage budget responsibilities to drive financial success.
• Distributor & Agency Management:
  • Activate Programs:
    Develop and ensure the proper activation of all on-premise programs.
  • Lead Initiatives:
    Oversee the execution of on-premise pull programming and all branded initiatives.
  • Implement Plans:
    Execute the Brown-Forman business plan with the on-premise team, holding them accountable for results.
  • Manage Agencies:
    Oversee third-party promotion agencies for on-premise, ensuring alignment with Brown-Forman business and brand plans.
  • Be the Key Contact:
    Serve as the primary point of contact with key on-premise account groups, covering the entire Brown-Forman portfolio of brands.

• Minimum of 3 years in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.
• Coaching:
  
  Strong coaching and sales training skills.
• Partnership
  
  Skills:
  
  Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.
• Enterprise Mindset:
  Able to prioritize the overall Brown-Forman business needs above specific territory or team needs.
• Ability to travel and work nights and weekends as required, with a valid state driver’s license and the capability to lift 60 pounds.
• Systems Proficiency i.e. Google Suite, Microsoft Office, and/or other business operations software.

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly…