Global NADL Brand Ambassador; Mixology

Where Conviviality is at work.

North American Distillers (NADL) is where we manufacture our award-winning American Whiskeys such as Jefferson's, Rabbit Hole, TX Whiskey, Skrewball, and Smooth Ambler. NADL is part of Pernod Ricard, a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, and The Glenlivet Scotch whiskey, as well as many more superior wines and exquisite champagnes!

Working at NADL is all about igniting conviviality in all that we do. Derived from the French word, convivial ité, it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

The salary range for this role, based in Louisville, Kentucky is $92,720.00 to $. The range may vary if the role outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

The Global Brand Ambassador for NADL brands serves as the leading voice for our portfolio within the global mixology and spirits community. This role champions cocktail innovation, bartender education, and cultural relevance across all NADL brands, ensuring each brand is represented authentically and creatively. Through immersive training, inspiring activations, and compelling storytelling, the ambassador builds strong connections with trade professionals and consumers, driving advocacy and loyalty worldwide.

Reports to:

Senior Manager, Brand Advocacy

• Deliver dynamic mixology-led training sessions for bartenders, distributors, and trade partners across priority markets for all NADL brands.
• Represent NADL brands at global market launches, trade shows, and cultural events, showcasing creative serves and brand versatility.

• Design and lead premium cocktail activations that highlight the unique flavor profiles and stories of NADL brands.
• Curate experiential events that immerse guests in the heritage and innovation of our portfolio.

• Help manage development of global advocacy and education toolkits, covering experiential activation, on-trade program campaigns and global drink strategy.

• Partner with NADL hospitality teams to host immersive bartender trips, VIP and influencer experiences at brand homes and events.

• Create engaging mixology content (recipes, tutorials, behind-the-scenes) for social platforms across NADL brands.
• Share their ambassador journey and cocktail innovations to amplify digital presence globally.

• Build and nurture strong relationships with leading bartenders, mixologists, and cultural taste makers who can champion NADL brands in their markets.
• Act as a trusted resource for cocktail trends and portfolio serves.

• Collaborate with local marketing and commercial teams to support launches, train frontline staff, and align with market priorities for each brand.

• Work closely with brand teams and founders on advocacy initiatives, presentations, and global storytelling opportunities.

• Engage with local ambassadors worldwide, sharing tools, best practices, and activation updates across all NADL brands.

• Based in Louisville, KY, with frequent domestic and international travel.

• Charismatic storyteller with a passion for cocktail culture and hospitality.
• Strong presentation skills and ability to connect with diverse audiences.
• Highly organized and adaptable in fast-paced environments.

• 5+ years in mixology, bartending, or brand advocacy roles.
• Proven track record in cocktail program development and bartender engagement.
• Strong social media presence and content creation skills.

• Deep knowledge of spirits and cocktail trends across multiple…