Sr Dir. Product Marketing

Why UKG:

At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That's what we do.

We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you'll get flexibility that's real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you.

Build the Platform That Powers the Frontline

UKG is one of the largest and most trusted workforce technology companies in the world. Tens of millions of workers rely on our technology every day.

We are at a pivotal inflection point.

Our Workforce Management (WFM) business is evolving from a market‑leading solution suite into a unified, AI‑powered enterprise platform—one built on rich operational data, deep vertical expertise, and mission‑critical workflows.

This is a highly visible senior leadership role at the center of platform positioning and go‑to‑market strategy.

• Lead the repositioning of Workforce Management from product suite to unified platform narrative
• Develop differentiated vertical stories that articulate how UKG powers the frontline
• Drive evolution of pricing and packaging to support AI‑powered capabilities
• Partner closely with Product, Sales, Finance, and Marketing to align strategy and execution

This role influences portfolio direction and commercial strategy but does not own product roadmap. Success comes from strong cross‑functional leadership, market insight, and disciplined execution.

• Define and operationalize the Workforce Management platform positioning
• Articulate UKG's differentiation across data, AI, workflow integration, and ecosystem value
• Ensure consistency of messaging across segments, regions, and GTM motions
• Support executive storytelling for customers, analysts, and field leadership

• Develop industry‑specific value propositions for frontline‑heavy verticals (retail, healthcare, manufacturing, hospitality, public sector)
• Translate platform capabilities into measurable business outcomes
• Refine segmentation, ICPs, and buyer personas in partnership with Product and Sales
• Equip field teams with vertical narratives that improve win rates

• Lead pricing and packaging strategy in partnership with Product and Finance
• Align monetization models to platform strategy and AI innovation
• Support rollout and field enablement of packaging changes
• Ensure pricing reflects differentiated value while driving adoption and expansion

• Own global GTM strategy for major WFM platform initiatives and launches
• Drive cross‑functional readiness across Sales, Marketing, and Customer Success
• Establish success metrics tied to adoption, revenue impact, and competitive performance
• Strengthen sales enablement to support platform and AI‑led selling motions

• Lead and develop a high‑performing product marketing team
• Establish strong operating mechanisms and performance standards
• Foster a culture of accountability, customer empathy, and insight‑driven decision‑making

• 12‑15+ years of experience in product marketing or product strategy within enterprise SaaS
• 5+ years of senior leadership experience, including managing managers
• Experience repositioning a product portfolio into a cohesive platform narrative
• Exposure to pricing and packaging strategy, ideally in platform or AI‑driven environments
• Strong cross‑functional leadership skills with the ability to influence without direct authority
• Executive presence and comfort working with GM‑level leadership
• Experience in HCM or workforce technology is helpful but not required. We welcome leaders from enterprise platform companies who are excited to apply platform thinking to a large, data‑rich, mission‑critical domain.