Director, Product Marketing
Job in
Lowell, Middlesex County, Massachusetts, 01856, USA
Listed on 2026-07-14
Listing for:
EPM Scientific
Full Time
position Listed on 2026-07-14
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Market Research, Marketing Communications
Job Description & How to Apply Below
Overview
EPM Scientific is partnered with a global leader in implant dentistry and digital dental solutions that is shaping the future of oral healthcare. With a strong international footprint, a highly innovative product portfolio, and continued investment across implantology, biomaterials, and digital workflows, this organization offers the opportunity to influence commercial strategy you're motivated by developing product marketing strategy, driving market adoption, and partnering with cross‑functional teams to deliver business growth, this opportunity provides a chance to make a significant impact within a rapidly evolving healthcare market.
Responsibilities- Lead global product marketing strategy for a portfolio of implantology and dental solutions, driving market growth, customer adoption, and competitive differentiation.
- Develop and execute product positioning, messaging, and commercialization plans across new product launches and existing portfolio offerings.
- Partner closely with Sales, Clinical Affairs, Product Development, and Regional Marketing teams to ensure alignment on business objectives and go‑to‑market execution.
- Conduct market research, competitive intelligence, and customer analysis to identify emerging trends, unmet needs, and growth opportunities within the dental industry.
- Drive product lifecycle management activities, including portfolio optimization, pricing strategy, and market expansion initiatives.
- Develop marketing tools, educational materials, and sales enablement resources to support commercial teams and customer engagement.
- Collaborate with key opinion leaders, clinicians, and industry stakeholders to strengthen brand awareness and market leadership.
- Monitor business performance, product adoption metrics, and market dynamics to deliver actionable recommendations to senior leadership.
- Bachelor's degree required;
Marketing, Business, Life Sciences, or related field preferred. - MBA or advanced degree strongly preferred.
- 10+ years of product marketing experience within medical device, dental, or healthcare industries.
- Proven success leading global product marketing initiatives and product launches within a regulated environment.
- Strong understanding of commercialization strategy, market development, and product lifecycle management.
- Experience working cross‑functionally with sales, clinical, R&D, and executive leadership teams.
- Demonstrated ability to translate customer insights into impactful marketing programs and business growth.
- Excellent communication, presentation, and stakeholder management skills.
- Experience leading without direct authority and influencing across complex global organizations.
- Thrives in a collaborative, fast‑paced, and innovation‑driven environment focused on improving patient outcomes and advancing healthcare solutions.
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