Director Marketing

400 Trade center Dr, Woburn, MA 01801, USA

Primary role is managing all aspects of marketing including digital, email, public relations, and setting up events from conception through to completion. Committed to providing outstanding customer service and organizing unique, memorable events that are of the highest quality. The objective of the role is to portray your passion for hospitality, detail orientation in all execution, and a high level of energy to run more events.

• Ensuring all deadlines for events are being met (e.g., invitations, social media posting, email blasts, booking a venue)
• Build Hub Spot forms, design, and execute e‑blast invitations for client events
• Serve as lead contact on site including problem solving, communicating with staff, vendors and customers, and anticipating and planning for different scenarios that could arise
• Ensure all necessary equipment, technology, supplies, décor and promotional materials are transported to the facility and set up on time
• Welcome and register all guests
• Liaise with event sponsors and clients to accurately identify their needs and ensure customer satisfaction during the event.
• Book appointments at public seminars, including possessing a strong working knowledge of the company to further these sales opportunities
• Provide presentation feedback to Advisors
• Break down and clean event space at event conclusion and ensure all supplies, technology, décor and equipment are transported back to company headquarters and neatly stored for future events.
• Manage all aspects of the guest RSVP process, including responding to and tracking all event RSVPs.
• Commitment to innovation; eagerness to share ideas on how to improve services provided and event quality.
• Commitment to compliance with insurance, legal, health and safety obligations at all times as it pertains to both events and marketing
• Desire for continued improvement, exemplified by conducting pre‑ and post‑event evaluations and reporting on outcomes.
• Keep an inventory of all supplies, technology and equipment for each event.
• Obtain/create content for event presentations
• Adhere to event budget and track after event completion
• Update event guest monthly to assist with ROI reporting
• Monitor event opportunities in CRM to make sure there is follow up
• Manage and plan event calendar year to year
• Research new venues and provide new ideas for events
• Communicate all event needs with SHP staff

• Liaise between SHP leadership and all marketing vendors (e.g., tMedia Consulting, Triad Partners, Financial Marketing Pros, Radio Partners Leading Response, etc.)
• Provide content to tMedia for weekly E‑blasts, blog approval, guides, podcast episodes, SHP News
• Manage and monitor tMedia Consulting with all aspects of social media (Facebook, Linked In, Instagram, You Tube). From building to launch.
• Oversee Creative Strategist to ensure podcast and radio recording and production deadlines are met
• Make sure ads are current and up to date for radio traffic.
• Assist coordination of all audio and video projects
• Coordinate website edits with tMedia
• Bi‑weekly & Quarterly meetings with tMedia, Six, and Group6
• Vet out all potential new areas of advertising
• Work with Director of Compliance to ensure every piece of marketing is approved before launch
• Pay all bills for TV and Radio monthly
• Monitor leads to ensure correct sources are being tracked
• Manage call tracking systems for leads
• BS in Event Management, Communications, Marketing or related field
• 3+ years’ experience as an event planner or organizer, with a proven track record of success
• Creative, impressive portfolio of previously managed events (e.g., product launches, weddings, board meetings, conferences, parties, corporate events)
• Team management skills to clearly articulate staff requirements and coordinate their activities
• Solid marketing and sales skills and proven ability to build fruitful business relationships.
• Exceptional multitasking skills to manage multiple projects independently and consistently
• Outstanding time management and communication skills
• Must be a self‑starter who requires little to no supervision to meet goals
• De…