Assistant/ Associate Director, Marketing, Licensing & Fan Engagement- Athletics
Listed on 2026-08-03
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Marketing / Advertising / PR
Event Management & Planning, Digital Marketing, Social Media Marketing, Marketing Communications
Boston College Introduction
Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,654 full‑time undergraduates and 5,072 graduate and professional students. Ranked 37 among national universities, Boston College has 923 full-time and 1,336 FTE faculty, 2,822 non‑faculty employees, an operating budget of $1.4 billion, and an endowment in excess of $3.9 billion.
Job Description The Assistant Director of Marketing and Fan EngagementReporting to the Associate AD for Marketing and Creative Services, the Associate Director of Marketing and Fan Engagement willhelp provide leadership and oversight. This includes;
- Lead and support the development, coordination, and execution of comprehensive marketing and promotional strategies for Boston College Athletics.
- Oversee day-to-day initiatives related to marketing, advertising, fan attendance,fan engagement, and overall game day presentation.
- Manageand execute annual marketing plans for Men’s Basketball, Women’s Basketball, Baseball, Men’s Soccer, and Women’s Soccer, including advertising campaigns, attendance strategies, fan engagement initiatives, and in-gameexperience programming.
- Providegraphic design support for in-venue and social media needs for assigned sports.
- Administer and oversee the university’s licensingprogram and the relationship with the licensing agency.
- Manage day-to-day Name, Image, and Likeness (NIL) initiatives and additional new revenue generating platforms, includingrelationships with LivXP, Athletes Thread and CLLT.
Founded in 1863, Boston College is a Jesuit, Catholicuniversity located six miles from downtown Boston with an enrollment of 9,150full-time undergraduates and 4,420 graduate and professional students. Ranked
31 among national universities, Boston College has 758 full-time and 1,096 FTEfaculty, 2,750 non‑faculty employees, an operating budget of $956 million, andan endowment in excess of $2.2 billion.
Boston College Athletics has over 750 student‑athletes atthe Division I level competing in 31 varsity sports primarily in the Atlantic Coast Conference (ACC). A perennial leader in annual NCAA student‑athlete graduationrates, the athletics department is focused on three goals which include:
Ensuring that student‑athletes perform academically and graduate. Assist each student‑athlete in realizingtheir full potential as it relates to student formation: intellectually,socially, and spiritually. Provide student‑athletes the best teaching so they can develop athletically and reach their full potential to maximize skills and abilities. These goals are built upon strong integrity,full transparency with open communication, treating people the right way,making the complex simple, and encouraging innovation and embracing change.
Together, these things represent the world‑class experience for our Boston College student‑athletes.
- Assistant Director:
Some experience in intercollegiate Marketing - Abachelor’s degree is required
- Strong interpersonal skills including the ability to foster and maintain working relationships with individuals representing other departments within the University, sponsors and prospects, and partners within the Boston College Community.
- Abilityto work nights and weekends around athletic events.
- Proven experience with the following applications and web development software:
Adobe Photoshop, Microsoft Office programs - Strong interpersonal, organizational, and communication skills
- Abilityto work effectively with college student athletes, athletic staff,University personnel and Alumni
- Abilityto lead and inspire others to achieve goals
Boston College offers a broad and competitive range of benefits depending on your job classification eligibility:
- Tuition remission for Employees
- Tuition remission for Spouses and Children who meet eligibility requirements
- Generous Medical, Dental, and Vision Insurance
- Low‑Cost Life Insurance
- Eligibility for both University‑Funded 401k and Employer‑Sponsored
403bRetirement Plans - Paid Holidays Annually
- Generous Sickand Vacation Pay
- Additional benefits can be found on https://(Use the "Apply for this Job" box below)./employee handbook
Boston College conducts pre‑employment background checks as part of the hiring process.
Boston College is an Equal Opportunity Employer and does not discriminate on the basis of any legally protected category, including disability and protected veteran status. Boston College's Notice of Nondiscrimination can be viewed at https://.
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