Area Manager - Foodservice
Listed on 2026-07-18
-
Sales
Business Development, Sales Manager, B2B Sales, Sales Representative -
Business
Business Development
Job Description
Company:
Wells Enterprises (a Ferrero Company)
Functional Area:
Sales
Wells Enterprises is hiring an Area Manager in our Food service division, primarily responsible for the Eastern PA/New Jersey market. The Area Manager is responsible for the development, implementation and attainment of sales programs matching strategic growth plans on assigned accounts.
What You’ll Do- Responsible for attainment of revenue and trade spend targets on assigned accounts in order to sustain strategic, profitable growth for Food service accounts.
- Align with Team Lead to identify key targets by market. Develop potential customers within key segments and use industry data and market knowledge to prospect accounts and create pipeline of high value targets balancing short and long range.
- Cold call local and regional accounts. Build strategic relationships with key buying influencers within our food service network.
- Develop relationships with key agency and distributor personnel, and work with teams to call on and close business. Responsible for Sales call follow up, creating awareness and direction. Provide training to distributor and brokers on our portfolio and selling materials so they can effectively represent Wells.
- Assist in the development, presentation and review of annual business plans for key customers.
- Effectively leverage customer, industry, and internal sales information, to understand the business, drive compliance and sustain a competitive advantage.
- Represents Wells at various trade shows, sales appointments and business meetings.
What You’ll Bring
- Bachelor's Degree Preferred
- Three years of Account Management/Sales Experience; highly preferred in CPG food service sales
- Working knowledge of the Consumer Packaged Goods and food service channel, broker and distributor networks.
- Experience working with syndicated data, strong communication, presentation and relationship building skills.
The base pay range for this position is $76,648 to $99,507 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.
Wells Enterprises is an EEO/AA employer M/F/Vet/Dis
What We OfferAt Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.
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