Social Media Content Creator

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Lubbock, TX, US

7 days ago Requisition

Social Media Content Creator

Position type:
Part-time anticipated, with full-time consideration for the right person.

Work arrangement:
Potential hybrid flexibility, with in-person job site and event coverage required.

Compensation:
Based on skills, experience, and the scope of responsibilities.

Carpet Tech is seeking a Social Media Content Creator to capture and share the people, work, and

services behind Carpet Tech and Bug Tech. You will join technicians on jobs, create photos and

videos, and turn that content into social posts that connect our services with customers' needs.

We are open to creators at different experience levels. We value creative vision, initiative, and a

strong willingness to learn. You will work closely with the Director of Marketing, who provides

direction, feedback, and final approval.

• Join technicians at job sites to photograph and film services, capture useful before-and-after content, and identify stories worth sharing.
• Learn to select the homes, jobs, and services that offer the best content opportunities, coordinating with technicians and the marketing team.
• Appear on camera and interview technicians and customers in a natural, approachable way.
• Edit videos using tools such as the Tik Tok or Instagram editors or other editing software, and create graphics that match each brand's existing social style.
• Learn to use AI as a design aid, with training and guidance, while maintaining brand consistency and accurate service messaging.
• Write captions, plan content, and schedule approved posts across Instagram, Facebook, X, Linked In, Tik Tok, and Google Business Profiles.
• Monitor social messages and comments, flag questions that need help, and respond as directed.
• Support seasonal campaigns and occasional company or community relations events. Bring ideas for larger productions and assist with planning and directing shoots alongside our contract videographer.

• An eye for useful, engaging content and the initiative to turn an idea into a finished post.
• Some photography, video editing, and graphic design ability, plus motivation to keep improving.
• Comfort behind and in front of the camera, with the ability to put technicians and customers at ease.
• Clear writing, attention to detail, and a willingness to incorporate feedback into your work.
• Organization, dependable follow-through, and professionalism when working with technicians and visiting customers' homes or businesses.
• Curiosity about our services and a willingness to learn when different services are most relevant to customers.

Personal, school, freelance, or professional projects can demonstrate your skills.

With training and direction, you will work toward being able to:

• Confidently attend job sites with technicians and capture quality photos and video.
• Recommend which jobs and services to cover based on content needs and marketing priorities.
• Use AI and editing tools confidently to create graphics that match our established social media style.
• Understand Carpet Tech and Bug Tech services and recommend timely content based on seasonality and customer needs.
• Take ownership of content planning and execution, contribute original ideas, and help develop larger video projects with the Director of Marketing and contract videographer.

We provide a work phone, camera, microphone, computer, editing software, and other tools needed for the role. You will receive guidance on our brands and services, training in AI-assisted design, and ongoing creative feedback.

This position requires a Lubbock-based creator who can regularly attend local job sites and occasionally cover company and community relations events. Travel outside Lubbock is expected to be minimal. Hybrid flexibility may be available around in-person content needs.

rand remains competitive in the dynamic social media landscape.