Senior Manager, Search Innovation

Begin is backed by category-defining investors including Sesame Workshop, the most renowned preschool brand in the world, and Magnetar Capital, the founding team behind Core Weave. Its Board and Leadership Team have built multi-billion-dollar, category defining ventures across music streaming, fin tech, and SAAS.

Begin is uniquely positioned to become the trusted operating system for families during the most formative years of a child’s life.

As Senior Manager, Search Innovation, you will lead Begin’s organic search and discovery strategy across traditional search and emerging AI-driven surfaces. You will build and scale a durable, content-led growth engine that drives high-intent parent acquisition and supports the launch and growth of our new parent product.

You are both strategic and hands on. You understand how to identify meaningful search opportunity, translate it into scalable content systems, and connect organic discovery directly to business outcomes. You balance strong technical SEO foundations with bold experimentation across AI-powered discovery, answer engines, and evolving search behaviors.

You thrive in fast-moving environments where the search landscape is shifting rapidly. You are deeply curious about how families find information, products, and support in an AI-shaped world. You care about building defensible organic growth systems that drive adoption, engagement, and long-term value — not just traffic.

We will consider both permanent and temp-to-perm roles, with a 3 month upfront contract and high potential to convert to full time employee.

* Remote Locations: AL, CA, CO, CT, FL, GA, , IL, MN, MT, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.

• Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development.
• Balance strong technical and foundational SEO with bold, content-led growth initiatives.
• Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution.
• Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts.
• Develop a content ecosystem that supports both traditional search and AI-powered discovery.
• Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows.
• Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity.

• Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value.

• Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans.
• Influence roadmaps, not just optimize after the fact.

Own Performance & Results

• Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders.
• Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes.

• Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape.
• Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.

You may be a strong fit if you:

• Have built and scaled organic search programs that drive meaningful business impact
• Are equally strong in content led growth and technical SEO foundations
• Have hands on experience turning search opportunity into measurable adoption and conversion
• Think beyond traditional SEO and understand how AI and emerging discovery platforms are…