Personal Training Director

Personal Training Director

The Person al Training Director is the business owner of the Personal Training department at an assigned club location, accountable for the overall performance, profitability, and member experience of that department. This position leads by example, upholds Company standards, and is the point of reference for fitness expertise within the location. The Person al Training Director recruits, develops, and retains a high-quality training team;

maintains accurate Personal Trainer headcount and capacity to meet member demand; and is accountable for the successful attainment of departmental targets, including revenue performance, new-client enrollment, client retention, and client results. In addition to leading the department, the Personal Training Director personally services qualifying Personal Training sessions and maintains an active client base.

The Person al Training Director is designed to operate as the business owner of the Personal Training department at the assigned location and is expected to be the first line of resolution for substantially all business, operational, staffing, and performance matters that arise within that department. When a Personal Trainer position is vacant or the department is below its approved staffing plan, the Personal Training Director is directly responsible for maintaining member service levels and session delivery until the position is filled, and for prioritizing recruitment and placement of qualified trainers without unreasonable delay.

Aside from matters requiring formal legal review or Human Resources involvement, or matters that must be escalated to the Regional Director of Fitness, the Personal Training Director is expected to identify, own, and resolve issues at the location directly.

This position has leadership responsibility for the Personal Training department at one (1) assigned club location. This position directly manages, or provides leadership oversight for, the following positions:
Personal Training Director in Training, Elite Trainer, Master Trainer, Personal Trainer.

The following are essential functions of this position. Essential functions are the fundamental duties of the position that the Company considers necessary to the role, performed with or without reasonable accommodation. This list is representative and not exhaustive.

Leadership & Staffing:
Recruit, hire, onboard, develop, and retain qualified Personal Trainers and Personal Training Directors in Training at the assigned location. Maintain accurate Personal Trainer headcount and training capacity against the approved staffing plan to support member demand, service levels, and revenue goals. Conduct regular (weekly or as-needed) one-on-one meetings and team meetings with direct reports to review performance and provide direction, motivation, and guidance toward individual and Company goals.

Build and sustain a culture of employee engagement and motivation that supports long-term employee tenure and reduces turnover at the location. Identify, develop, and prepare talent for advancement within the Personal Training organization, including developing Personal Training Directors in Training toward Director readiness. Administer coaching and discipline under the guidance of the Regional Director of Fitness, escalating matters as described in the Business Ownership & Scope of Authority section above.

Business & Revenue Performance:
Own the Personal Training department's revenue performance and contribute directly to the profitability of the assigned location. Drive achievement of monthly, quarterly, and annual Personal Training revenue objectives established by the Company. Establish performance goals for the department and for individual team members. Train staff on sales techniques to improve conversion rates, generate referrals, and manage prospecting processes. Drive achievement of CrunchONE Kickoff attachment, completion, and conversion targets, and support client lifespan objectives.

Personally service qualifying Personal Training sessions and maintain an active personal client base. Support local marketing initiatives that promote trainers, create member engagement through events, and support content for Company-approved social media platforms.

Payroll, Employment & Qualification Compliance:
Ensure Form I-9 documentation, tax documentation, and required work credentials are accurately completed and maintained on file for every team member at the assigned location. Ensure all hours worked by team members are accurately logged, recorded, and properly compensated in accordance with Company policy and applicable federal, state, and local wage-and-hour law. Ensure department payroll is completed accurately and on time, and that required payroll compliance reviews are completed.

Manage Personal Training staffing schedules, including maintaining labor costs within assigned Personal Training margins. Ensure all team members maintain required certifications and qualifications,…