Content Specialist, Digital Communications

Overview

Location:

Lubbock

Content Specialist, Digital Communications

Job  

Department:
Marketing and Communications

Position

Description:

As a content specialist, you will create engaging content that populates a variety of digital and traditional platforms at Texas Tech University, including websites, blogs, printed material, advertisements, social media and more. You will work closely with leadership in the Office of Communications and Marketing and other university stakeholders to write content that adheres to brand standards and effectively engages target audiences.

Texas Tech University is a Carnegie R1 research university established in 1923. Located on a 1,850-acre campus in Lubbock, the university serves a large student population and is committed to student success and responsible community engagement.

Marketing & Communications delivers high-quality communications that tell the story of Texas Tech in the most compelling way possible.

As a content specialist in Marketing & Communications, you will focus on crafting compelling email campaigns and digital content using Salesforce Marketing Cloud. This entry-level position is suited for a creative professional with a strong interest in digital marketing, email campaign management and content creation. The role works closely with leadership in Marketing & Communications and with university stakeholders to support the development and management of targeted, personalized, and impactful digital communications that adhere to brand standards and effectively engage key audiences.

• Assist in the creation and execution of email marketing campaigns using Salesforce Marketing Cloud.
• Develop engaging digital content, including email newsletters, informational emails, and automated email series.
• Utilize Marketing Cloud tools and features to segment audiences, personalize content, and optimize deliverability.
• Collaborate with team members to ensure content aligns with overall marketing strategies and brand guidelines.
• Monitor email performance metrics, analyze campaign data, and suggest improvements to increase engagement and effectiveness.
• Ensure compliance with email marketing best practices and regulations, including CAN-SPAM and GDPR.
• Participate in brainstorming sessions to generate innovative ideas for digital marketing initiatives.

• Effective communication and interpersonal skills.
• Respectful, cooperative and effective in getting along with a diverse group of employees and customers.
• Ability to manage multiple ad hoc and long-term projects simultaneously.
• Familiarity with content management systems and digital marketing tools.
• Strong writing and editing skills with a keen eye for detail and grammar.
• Ability to communicate effectively with both external and internal audiences.
• Understanding of SEO best practices and experience with keyword research.
• Excellent organizational and project management skills.

• Bachelor's degree in a related field and at least two years of experience in digital content creation.

• Two to five years of experience in digital content creation.
• Experience supporting or contributing to integrated marketing or communications campaigns.
• Experience working in a higher education, public-sector or similarly complex organizational environment.

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

No

Cover Letter, Portfolio and/or Video, Professional/Personal References, Resume / CV

Full Time

Hourly

Communications & Marketing

Communications & Marketing Generalist

$23.08 - $30.63 - $37.69

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.

None

Day

Monday - Friday, 8:00 am - 5:00 pm

No

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.