Marketing Development Director
Listed on 2026-02-16
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy, Marketing Communications
Overview
Oceans Healthcare is a rapidly growing provider specializing in behavioral health services, offering both inpatient and outpatient treatment across 48 facilities in nine states. Since its inception in 2004, the company has excelled in delivering industry-leading care, earning recognition for quality and safety from the Centers for Medicare and Medicaid Services (CMS) and The Joint Commission. As an industry leader, Oceans Healthcare is among the few behavioral health providers to implement a company wide electronic health records system.
The organization is dedicated to holistic treatment, providing compassionate care to patients and their families, while fostering respect among employees, physicians, and the communities served.
We are seeking a Marketing Development Director for a full-time, on-site role located in Lubbock, TX. The Marketing Development Director will develop and implement marketing strategies aimed at fostering organizational growth and expanding referral networks. Key responsibilities include leading market analysis, building relationships with physicians and community partners, managing brand communication, and driving strategic initiatives to support business goals. Collaboration with internal teams and stakeholders to achieve consistent branding and marketing outcomes will also be part of the role.
Responsibilities- Develop and implement marketing strategies to foster organizational growth and expand referral networks.
- Lead market analysis to inform strategy.
- Build relationships with physicians and community partners.
- Manage brand communication and ensure consistent branding across initiatives.
- Drive strategic initiatives to support business goals.
- Collaborate with internal teams and stakeholders to align marketing outcomes.
- Experience in marketing strategy, market analysis, and business development
- Skills in relationship building, networking, and stakeholder engagement
- Proficiency in digital marketing, brand management, and campaign execution
- Analytical mindset with the ability to assess market trends and data insights
- Experience in the healthcare or behavioral health industry is a plus
- Strong leadership, collaboration, and communication abilities
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
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