Assistant Vice President Marketing and Communications

Assistant Vice President for Marketing and Communications

Functional

Title:

AVP, Marketing & Communications
Classification: Full Time Staff - Exempt
Division: University Relations
Department: Marketing & Communications
Reports To: Vice President for Enrollment Management

Primary Function: Supervises employees associated with all elements of graphic design, written content, social media, multimedia including photography and video production, web development and web content.

Lubbock Christian University is seeking an experienced and mission-aligned marketing leader to serve as its Assistant Vice President for Marketing & Communications. This is a senior leadership role responsible for shaping and executing the university's internal marketing strategy, building and leading a high-performing campus marketing team, and serving as the primary liaison to LCU's external agency partner for enrollment and advancement marketing.

The AVP will collaborate closely with the offices of Enrollment Management and Advancement to ensure external marketing efforts are aligned with institutional goals. This role is as much about building a culture of intentional, brand-consistent communication as it is about managing the day-to-day. AVP will also oversee all campus-facing communications from digital signage and social media to events promotion and web presence.

The ideal candidate is a seasoned marketing professional who leads with both strategy and service. You understand that in a university setting, marketing is not just a function, it is a ministry. You are deeply committed to Christian higher education and genuinely believe in the transformative power of a faith-integrated learning environment. You are as comfortable writing a presidential communication as you are reviewing a brand style guide or presenting a campaign strategy to senior leadership.

You have built teams, managed agencies, and know how to operate with limited resources without limiting impact. You are a storyteller at your core, a servant leader by conviction, and someone who gets things done without losing sight of the people around you.

As AVP of Marketing & Communications, a typical week might include the following:

• Lead and develop an internal marketing team covering creative, content, social media, multimedia, and web.
• Own and enforce university brand standards across all internal and campus-facing channels — digital signage, print, web, social, and communications.
• In close coordination with enrollment management and advancement, serve as the primary point of contact and strategic liaison with LCU's external agency partner, coordinating enrollment marketing campaigns, donor communications, PR strategy, and paid media activity.
• Manage the work request pipeline from colleges, departments, and administrative offices, ensuring timely, on-brand delivery across all requests.
• Produce and oversee presidential and executive communications — presentations, newsletters, emails, and institutional messaging — in close collaboration with the President's office.
• Coordinate marketing support for the offices of Enrollment Management and Advancement, ensuring external campaign messaging aligns with institutional positioning.
• Oversee the university's web presence, including CMS management, content strategy, and platform performance in partnership with the Web Developer/Content Manager.
• Manage the Marketing & Communications department budget, including agency retainer oversight and vendor relationships.

This role might be right for you if you have:

• A genuine and active commitment to the Christian faith and a demonstrated ability to integrate that faith into your professional work and leadership style.
• Deep familiarity with higher education marketing, including the unique dynamics of enrollment, advancement, and campus communications.
• Proven experience leading and developing creative and communications teams, with a track record of building culture and elevating talent.
• Experience managing external agency relationships, including retainer scopes, campaign oversight, and collaborative creative development.
• Exceptional written…