Creative Services Director - Kcbd

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of U.S. television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

KCBD News Channel 11 in Lubbock, Texas, is the NBC affiliate and is the dominant #1 legacy local news station and digital media content source. KCBD consistently delivers award-winning local news, weather, and sports coverage on all of our platforms. Our station footprint is KCBD-NBC, KJTV-FOX, KXTQ-Telemundo, KMYL-MyNetwork, KLCW-CW, and KLBB-MeTV and KJTV-CD Independent.

As the Creative Services Director, you’ll lead marketing efforts for all our stations and digital products and manage commercial production. You’ll create innovative, compelling outside media campaigns, driving viewership to all of our local brands. The top candidate will have media production skills to produce compelling commercials and station marketing campaigns. We need a leader who can work well with all areas of the station and our advertisers.

Compensation is based on experience.

• Managing the Creative Services team
• Working with our sales managers to create revenue-generating promotions
• Helping our local advertisers create effective messages
• Working with the News Director and General Manager on marketing campaigns for primary and secondary local brands. 7 broadcast stations and digital content and streaming applications.
• Working with community organizations on events sponsored by our station

• Minimum of five years of experience in managing TV/Digital marketing efforts
• Excellent communication and organizational skills
• Experience in establishing long-range strategies and plans
• Experience in guiding, directing, coaching, developing, and motivating team members
• Great storytelling with strong written, shooting, and editing abilities
• Driving record that meets Gray Media's driving requirements

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.